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American Advertising Federation - Louisville Repeats as Club of Year Winner

American Advertising Federation - Louisville Repeats as Club of Year Winner

Louisville’s oldest membership organization for advertising professionals brings home top honors in national competition for second year in a row 

Louisville, Ky. – (April 13, 2016) – For the second year in a row, the American Advertising Federation – Louisville has been named the Division 1 Club of the Year in the American Advertising Federation’s National Club Achievement Competition. The organization was recognized for outstanding accomplishments and compares to other Division 1 clubs in DC, Austin and Dallas.

“This is a wonderful time to be a member of AAF – Louisville, and I’m proud to serve alongside an incredibly talented staff, executive committee and board of directors,” said Dan Dry, president of AAF – Louisville and managing director of the content creation studio at PriceWeber. “This accomplishment could not have been possible without the work of these individuals or our talented volunteers who make the many programs and services we offer possible. Their diligent, hard work has made an impact on the club, which has earned this prestigious accolade again.”  In conjunction with the Club of the Year Award, Dry has been named Division 1 President of the Year and will represent AAF – Louisville at ADMERICA, the AAF’s National Conference in Anaheim, California in June.

As the area’s oldest membership organization for marketing, advertising, and other communications professionals, AAF – Louisville seeks to provide valuable educational programming and services to its more than 700 members. A few of its 2015-2016 club year achievements that earned AAF – Louisville the top Division 1 honor included:

  • The 15th anniversary of the High School Marketing Challenge, an annual competition that encourages local high school students to create campaigns around a selected topic;
  • Volunteer partnerships benefiting the Center for Women and Families and Family and Children’s Place;
  • Pro-bono advertising and re-branding campaign for the Louisville Independent Business Alliance that supported an increase in membership retention;
  • Recognizing John Schnatter, CEO of Papa John’s Pizza, as Louisvillian of the Year; and
  • Incorporation of the first “Culturally Legit” award at the 2016 Louies in recognition of work that showcased diversity in an authentic way.

A panel of judges reviews and scores entries in eight categories from each entrant, assigning first-, second- and third- place awards in each category for each division. The club of the year award is given to the club with the highest total points in each division. AAF – Louisville ranked first in the categories of advertising education, club operations, communications, diversity, membership, programs and public service and second place in government relations.

AAF – Louisville will receive the following awards and corresponding grants as a result of winning Club of the Year:

  • The Saatchi & Saatchi Advertising Education Award (Sponsored by Saatchi & Saatchi)
  • The G.D. Crain Jr. Memorial Award for Public Service (Sponsored by the Crain Foundation)
  • The Sid Bernstein Communications Award (Sponsored by Crain Communications)
  • Diversity & Multicultural Initiatives Award (Sponsored by Crain Communications)

 

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