High School Marketing Challenge

For 17 years, AAF-Louisville has hosted a creative competition for high school students to learn more about what makes great marketing and advertising.

Teams of high school students are charged with developing a marketing solution to a stated advertising challenge. The teams’ primary goal is to develop creative and effective ways to reach and inform the target audience about the issue, all the while ensuring that the creative elements of the campaign are based on research and thoughtful decision-making.

Who Can Participate?

All local schools (Jefferson, Shelby, Oldham, and Bullitt counties in Kentucky, and Clark and Floyd counties in Indiana) that educate pupils in grades 9-12 are eligible to participate in the competition: public, parochial, and private.

A maximum of four teams per school can present at the High School Marketing Challenge day in November.

When is the Competition?

The 2017 competition kicks off early in the fall semester. Participants are provided background on the client (sponsor), marketing challenge, and rules. The competition itself takes place in November, on a date that accommodates school schedules.

What Do the Teams Win?

Not only can students learn about many aspects of the advertising and marketing field and present their campaigns to industry professionals, they also learn a great deal about the issue. Winning teams receive trophies, certificates, cash prizes, and the first-place team has the opportunity to present at an AAF-Louisville event. Prize money is allocated per school policy.

What Are the Rules?

Each team of students will work on the same project. Each campaign presentation must include a written and oral component. Rules are outlined in a detailed challenge document and include: using sponsor logo and colors, conducting research, and incorporating a social media plan.

Download last year’s High School Marketing Challenge document to see an example (PDF).  (file download: fnlAAF-Louisville 2016 HSMC)

Who Judges the Competition?

During the Challenge presentation day, student present to a panel of judges who make the final decision and determination of the winners. The judges consist of a representative from the sponsor, as well as marketing and advertising professionals from AAF-Louisville.

Where Do I sign Up?

Your students are up to the Challenge! Sign up today to reserve your spot![/sign-up-form]

 

If you’d like to learn more about High School Marketing Challenge, email Allison@aaflouisville.org.  We are happy to answer any questions you have!