Digital Media and Digital Creative: A dynamic duo you need on your side

July 26, 2017
11:30 AM to 1:00 PM
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Kaden Tower Civic Center
6100 Dutchmans Lane
Louisville, KY 40205
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Digital Media and Digital Creative: A dynamic duo you need on your side!

Digital media and digital creative have always operated as separate departments. One does not often consult with the other because each is an expert in their respective area. But what if there is a better way? Lauren Coffey and Sabrina Sebastian are going to show us the how and why two heads are better than one.

They will start with how to work collaboratively in a siloed world. This includes how to effectively communicate with other departments and how the right organizational structure can create better work. Then Lauren and Sabrina will show us how this collaboration will lead to more impactful creative and the maximization of media placements, which will result in a better ROI.

Lauren Coffey has been with Bandy Carroll Hellige since 2011.  She is currently obtaining her master’s degree at Bellarmine University (Go Knights!) and is a recent recipient of the Cynopsis Media Top Buyers & Planners Award. Currently her role at BCH is Director of Digital Advertising, where she leads the paid media strategy and planning for clients. 

Sabrina Sebastian has been with Bandy Carroll Hellige since 2012. She interfaces with all areas of the agency to maximize digital efforts in a way that creates meaningful impact for clients. She is a unique blend of creative enthusiast, tech savvy and self-proclaimed data nerd. Sabrina obtained her B.A. in Communication with a focus in new media from Bellarmine University. 

Program Details

11:30-12:00 Registration
12:00-1:00   Program

Boxed lunch and beverages are included with registration. (If you have any dietary restrictions, please email allison@aaflouisville.org at least 48 hours in advance of the program) 

 

 

Tickets

$25.00 Member Ticket

$25.00 Corporate Member Guest Ticket

$40.00 Non-member Ticket