Know Your CSI: Customer Segmentation Intelligence.

February 28, 2018
11:30 AM to 1:00 PM
 Add to Calendar

Kaden Tower Civic Center
6100 Dutchmans Lane
Louisville, KY 40205

We live in a fragmented world, with broad reach increasingly more difficult to achieve. Successful, efficient marketing strategies rely on a clear understanding of your audience.

Marketing Strategist/geek Alex Porter will outline how marketers can connect their first party customer data with third-party consumer segmentation tools such as Claritas PRIZM Premier, allowing them to discover new audiences, better understand current audiences and build more efficient marketing and media plans.

After lunch, you will walk away with a better understanding of:

  • Claritas PRIZM Premier Segmentation process
  • Connecting 1st party customer data to segments
  • Discovering the WHO, WHAT, WHEN, and WHERE of your customers.
  • Pinpointing key audiences that hold potential growth.
  • Connecting audience research to a custom marketing campaign.

Whether you belong in the segment of “Young Digerati” or “Gray Power,” we hope you can join us for an hour of geeking out and discussing audience segmentation!

Alex has spent the past decade helping local businesses large and small gain a better understanding of their target consumers by utilizing top industry research to understand the unique lifestyle and media traits of their target audience across both traditional and digital media. He has experience with numerous marketing research tools including TV viewership data, consumer segmentation and local market insights. Before joining Courier-Journal Media, Alex worked in client strategy for Time Warner Cable Media in the Louisville, Ky., and Cincinnati, Ohio, markets.

When he isn’t busy researching audiences, he enjoys spending time with his wife Kayla and sons Graham and Philip. His favorite sports team is the Louisville Cardinals. When it comes to pop culture, he is an avid Star Wars fan and is slightly obsessed with the Indianapolis 500.

Twitter/Instagram/Snapchat: @Alexporter82

Program Details

11:30-12:00 Registration
12:00-1:00   Program

Boxed lunch and beverages are included with registration. (If you have any dietary restrictions, please email at least 48 hours in advance of the program) 




$25.00 Member Ticket

$25.00 Corporate Member Guest Ticket

$40.00 Non-member Ticket