Marketing to a Finite Audience

June 28, 2017
11:30 AM to 1:00 PM
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Kaden Tower Civic Center
6100 Dutchmans Lane
Louisville, KY 40205
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Whether it’s a budget cut, changes in government regulations, bad press, increased competition, or just a shift in what’s trending – marketers have quite the challenge. And, to top it off, none of those are accepted excuses for a down year or a decrease in sales or foot traffic. Katie O’Connor, Director of Marketing for Sun Tan City, is going to share what Sun Tan City does to make their brand smarter, stronger and more efficient every year. In her program she is going show us why your target audience doesn’t have to be finite, how to maximize the tools and data you already have, and how to find clients in the most unlikely places.

Katie O’Connor is the current Director of Marketing for Sun Tan City. She has worked on a myriad of brands but enjoys her work on the fun, sassy brand as “Vicki,” the Sun Tan City avatar. Katie began her career as a digital analyst where she developed her appreciation for all things digital in the marketing industry. She has been able to incorporate this knowledge into projects like integrating new technology into the brand’s marketing efforts and rebuilding the consumer account activation and purchase path on MySunTanCity.com, which lead to an increase in accounts and purchases.

Program Details

11:30-12:00 Registration
12:00-1:00   Program

Boxed lunch and beverages are included with registration. (If you have any dietary restrictions, please email allison@aaflouisville.org at least 48 hours in advance of the program) 

 

Tickets

$25.00 Member Ticket

$40.00 Non-member Ticket