Advertising & Marketing Specialist
Boyd CAT
Full-Time
JOB SUMMARY
Boyd CAT is looking for a second Advertising & Marketing Specialist to develop and execute customer-facing marketing campaigns on earned, owned and paid media, including Social Media, digital campaigns, email marketing and website properties.
JOB DESCRIPTION
The Advertising & Marketing Specialist will support the Marketing Department in helping to develop our brand voice, lead our external communications in both paid, earned and owned media, helping define the customer journey. In addition, this position will support the Marketing Director on other key initiatives.REQUIREMENTS:
- Bachelor’s Degree, Background, or Experience in Marketing, Advertising or equivalent experience
- 5-7 years’ experience in Communication, Advertising, Promotions, or equivalent experience
- Excellent interpersonal skills, and written and verbal communication skills
- Highly self-directed
- Ability to work independently or in a team environment
- Knowledge of Social Media platforms and analytics
- Confident and articulate and able to inspire and engage others
- Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels
- Demonstrated ability to develop and deliver corporate communications strategy, tactics and demonstrated successful metrics
- Travel to other locations as required to perform assigned duties, maintaining a valid operator’s license
- Strong verbal, written, persuasion, analytical and interpersonal skills
- Excellent organization and computer skills
ESSENTIAL FUNCTIONS:
- Develop and execute a formalized communication process with key stakeholder on marketing campaigns
- Develops and executes internal engagement and culture communications strategy that maintains morale and builds one great team
- Develop enterprise level marketing communications strategy for organization, as well as communication strategies for individual lines of business
- Manage content and functionality of company website
- Develop media strategy, and identify and build relationships with relevant media outlets in Company markets
- With the Marketing Manager, develop a Social Media strategy for company
- Develop and execute content strategy for all Company business lines
- Manage and appropriately handle any postings, DMs and reviews posted on our social sites
- Assist in the implementation of the enterprise solutions marketing strategy
- Ability to translate insights into actionable marketing recommendations
- Maintain a high degree of discretion in handling confidential/sensitive information and exercise initiative in all assigned area, high integrity and accountability standards
- Assist work team to meet the objectives of the department and the Company
- Project a positive image by interacting with employees, customers, and management
- Recommend to manager ideas to improve the departments operating procedures or business practices and participate in and support continuous improvement of all related activities and processes
- Project a positive image by interacting with fellow employees, customers, and management in a cooperative, supportive, and courteous manner; display a professional attitude; comply with company dress code
- Create and maintain good communications (verbally and in writing) and relationships with other Company departments, branches, employees, outside vendors, and customers by addressing and resolving concerns quickly
- Follow all work, safety rules, and procedures
- Perform other duties as necessary and assigned
BENEFITS:
- Full-Time W2 Employee with bonus potential
- Full benefits including Medical, Dental, Vision, Disability, and Life Insurance
- Wellness Program
- Flexible, hybrid work environment
- Paid time off
- 401(k) savings with Company Match
LOCATION:
We believe that working in the office fosters innovation, allows one to develop interpersonal skills, and helps you build new ideas and expand your knowledge. That’s why we’ve adopted a mixed remote work environment. This position allows for remote work with also reporting as directed to:
10001 Linn Station Rd, Louisville, KY 40223
Apply Link: https://careers.boydcat.com
Email Resume: jeanieroddy@boydcat.com