Digital Campaign Specialist

WDRB Media

Full-Time

JOB SUMMARY

Digital Campaign Specialist - This position implements, executes, and optimizes our clients’ digital marketing campaigns across multiple platforms. Must be efficient, detail-oriented and possess the ability to analyze different data sets.

JOB DESCRIPTION

RESPONSIBILITIES

Set up and execute digital marketing campaigns as assigned. (Programmatic display and video, PPC, etc.)
Identify trends and optimize campaigns according to campaign goals
Provide recommendations based on assessments for campaign enhancements
Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)
Troubleshoot issues related to campaigns
Contribute in the planning process for clients as requested
Participate in client meetings and present data in client meetings as requested.

REQUIREMENTS

Minimum two years experience digital campaign management
Experience with Display, PPC, and Social advertising and management
Strong analytical skills and data-driven thinking
Working knowledge of ad serving tools (Google Ad Manager)
Proficient in MS Office
Experience with analytics and reporting tools (GA, Comscore, TapClicks, etc.)
Proven written and oral communication appropriate for business settings
Able to adapt as technology and providers change
Ability to in work in a fast-paced work environment

Email Resume: lmorgan@bci.media