Director of Communications

Director of Communications

Kentucky Derby Museum



The Director of Communications is responsible for creating, enhancing, and executing communication initiatives for the Museum.



This position supports promotions and marketing initiatives through gained media exposure, as well as assists with the community relations initiatives in the Louisville & Southern Indiana region as well as the Thoroughbred industry. Oversees and managing website and social media communication channels to maximize audience engagement.

Essential Duties and Responsibilities:

 Serves as the primary media spokesperson for the Museum and manages overall public relations activities.
 Coordinates all press conferences and announcements.
 Proactively establish and maintain effective working relationships with media representatives in all genres.
 Establish and maintain effective working relationships with media representatives and contacts within the Thoroughbred industry.
 Facilitates the dissemination of information and responds to media outlets and the general public in response to requests or as part of targeted promotions.
 Compiles and prepares comprehensive information about the Museum for local, regional, and national media.
 Develops and assists in the execution of public relations strategies, campaigns, and initiatives to maintain a positive public perception of the museum.
 Responds to information queries from media and the general public, when necessary.  Manages and executes the overall social media strategy to maximize reach and engagement with desired audiences.
 Prepare content for newsletters, social media channels, internet web pages, and other Museum communications.
 Create strategy and programming for digital media and video clips for online community.  Keeps current on all media lists, while monitoring and reporting quarterly on publicity.
 Integrates PR initiatives into marketing programs to assist in driving awareness, action, and revenue. Manages all speaking engagements, including coordination of appropriate staff for interviews and appearances.
 Maintains company public relations, photos, videos, and print archives.
 Tracks and reports social media initiatives and develops recommendations based on results.
 Assists the CEO with the effective implementation of the Museum’s strategic plan.
 Assists the Director of Marketing with the development and execution of the overall Museum marketing plan in order to create effective and cohesive communications tools and strategy.
 Assists in the development of the marketing, advertising, public relations, and promotional strategies.
 Maintains knowledge of new exhibits, events, promotions, projects and acquisitions in conjunction with appropriate Museum departments.
 Adheres to annual budget and produces results within the structure.
 Other duties as assigned.

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