Media Planner / Buyer
Media Planner / Buyer who can use research and data, develop effective paid media strategies for both B2B and B2C clients.
JOB DESCRIPTIONMedia Planner/Buyer
At Mightily, we don’t separate digital and traditional media, we look at the complete media landscape to provide our clients with integrated marketing strategies to effectively achieve marketing goals. The Media Planner/Buyer takes a holistic viewpoint to combine paid media with earned and owned media for a complete marketing strategy for our clients. This includes but is not limited to, selecting a media mix that meets a client’s marketing goals, negotiating the best rates with digital and traditional media vendors, and placing and managing digital media using in-house platforms such as a DSP.
- Using research and data, develop effective paid media strategies for both B2B and B2C clients.
- Collaborate on the execution and implementation of media plans based on media strategy to effectively achieve client goals.
- Negotiate with vendors to provide the best advertising rates and the most added value with each media tactic.
- Launch and maintain campaigns on social media, search, and display platforms.
- Implement ongoing optimizations within budget to meet and exceed set goals.
- Collaborate on monthly performance reports showcasing campaign successes, and opportunities for growth.
- Provide insight across the entire media landscape, including radio, tv, press, out-of-home, direct, digital, etc.
- Excellent Research Skills
- Flexible / Open Minded
- Enthusiasm for Media Channels
- Effective Communicator
- Detail Oriented
- Confidence in negotiating
Education / Experience
2+ years experience in a similar role
$45K – $60K, Mid $53K
Apply Link: https://www.linkedin.com/jobs/view/2010934434/
Email Resume: firstname.lastname@example.org