Senior Media Planner/Buyer

Senior Media Planner/Buyer

GE Appliances



GE Appliances is seeking an experienced media planner and buyer who is skilled at providing planning and buying advertising placements – specifically focused on digital media but who has some broadcast, out-of-home (OOH), radio, search and print experience.



Essential Responsibilities

  • Establish metrics to align with business objectives optimize KPIs. Provide leadership on content creativity and engagement, from developing of a strategic plan to tactical execution.
  • Develop media plans and mixes that properly invest media dollars on the correct platforms and at the right amounts to meet advertising objectives (i.e., CTR, reach, impressions, etc.).
  • Collaborate with cross-functional teammates on identifying target audiences, directing advertising to those personas via the right channels/outlets.
  • Negotiate placement and work with vendors to place the ads.
  • Optimize campaigns, directing budgets to the platforms and ads driving the desired results.
  • Provide feedback on the ads making substantive recommendations on new creative or copy to improve results.
  • Create ad campaign reports (e.g., weekly, monthly, end of campaign reports) with actionable insights.
  • Justifies the investment strategy within all media plans by leveraging advanced reporting metrics and technologies/tools, producing multi-channel insights in collaboration with the in-house web analytics team.
  • Perform all other job-related duties as requested.


  • Bachelor’s degree from an accredited university or college
  • Minimum 5 years of Marketing/Media experience to include planning, executing, and analyzing media campaigns
  • Strong understanding of media buying and planning and able to execute all aspects of campaign management
  • Must have experience in leveraging advance media measurement tools
  • Excellent interpersonal and communication skills, both written and verbal
  • Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders and within a matrixed organization
  • Availability for alternative work schedules when needed, particularly when unpredictable and urgent situations arise

Desired Characteristics

  • Expertise in analyzing data and identifying key data points to drive impactful decision-making
  • Managing complex paid media/paid social campaigns across multiple brands and partnerships
  • Proven experience in building and sustaining strong relationships with peer groups and agencies
  • Project management and team leadership skills
  • Ability to review and accurately assess data and calculate risks; use data to produce actionable insights and articulate needs.
  • Strong business acumen which demonstrates current knowledge and trends
  • Collaborative and effectively works through conflict
  • Prior budget management experience
  • Inspires and contributes to a culture of inclusion and respect

Apply Link:
Email Resume: