American Advertising Federation – Louisville Announces 2022 ADDY Award Winners

Mar 6, 2022

On Thursday, March 3rd the American Advertising Federation – Louisville (AAF – Louisville) hosted its premier creative competition, the American Advertising Awards. For the 48th consecutive year, this awards ceremony has recognized outstanding local creative work in the areas of advertising and marketing. At the gala, which took place at The Olmsted, AAF – Louisville presented 101 coveted ADDY awards to 28 local companies, agencies, individuals, and schools.

Over 200 industry pros attended this year’s gala which was “homecoming” themed in celebration of the organization’s return to an in-person event after last year’s virtual awards presentation.

“It’s always special when we get to celebrate the amazing creative work coming out of our advertising industry right here in Louisville, but this year is especially meaningful as we were able to bring our organization together again, in-person, for a welcome homecoming celebration,” said Allison Deely, Executive Director for AAF-Louisville. “Tonight is a celebration of Louisville’s talented creatives, students and professionals, as well as the resiliency of our industry as whole.”

The ADDYs are awarded in two categories, Gold and Silver. There are also special categories including Best of Show, Judge’s Choice Awards, and The People’s Choice Award which is determined by attendees on the night of the gala. AAF – Louisville also presents Local Only Awards including, “Culturally Legit” – which recognizes local advertising creative that authentically represents diversity in culture.

Bandy Carroll Hellige won this year’s “Best of Show” award for their city mural Oasis. “It’s definitely a cool feeling when your work shows up well against the other great entries,” said Brian Garr, Creative Director for Bandy Carroll Hellige. “The cool thing about this project is it’s not just an ad, it’s art for the community itself. Ads come and go, but art stays.”

Winning an ADDY is the first step in the three-tiered American Advertising Awards process. The second step is the District 5 competition, with winners competing against other advertising clubs in Kentucky, Ohio, and West Virginia. District winners will be eligible to move to the third tier of the competition for a chance to be recognized on a national level.

The following individuals and companies received 2022 American Advertising Awards: &well Agency, An Agency, Atria Senior Living, Aung Oo, Bandy Carroll Hellige Advertising, Cassandra Bays, Cassandra Gentry, DBS Interactive, Doe-Anderson Advertising, Fieldtrip, Hatfield Media, Isameel Hummeid, LEAP Group, Lindsay Creque, Lorin Gregory, Mackenzie Smith, Mightily, Natalia Bosch, NIMBUS, inc., PriceWeber, Rachel Fryer, Red7e, RedTag, Scoppechio, Sherri Drake, Taylor Collins, VIA Studio, and Vimarc. View the award-winning entries here.

2022 AMERICAN ADVERTISING AWARD WINNERS

Special Award Winners

Professional Best of Show: Bandy Carroll Hellige Advertising – Out-Of-Home Installation, Oasis
Judge’s Choice: Red7e – Regional/National Television Commercial, Not So Fast Kentucky – “Jerry”
Judge’s Choice: LEAP Group – Direct Marketing & Specialty Advertising (printed or digital), Logic + Magic: Modern Website
Judge’s Choice: Hatfield Media, Internet Commercial, CUB “That Feeling” Internet Commercial
The People’s Choice Award: Red Tag – Public Service Website, WeRideTogether Website

Local Only Award Winners

Culturally Legit: RedTag – Public Service Website, WeRideTogether Website
The One That Got Away: Fieldtrip, The One That Got Away (Local Award), Stravinsky Trio

Gold-Level Award Winners

Atria Senior Living – Webisode Series, “The Next Chapter” Webisodes
Atria Senior Living – Sales Kit or Product Information Sheets, Coterie Tour Kit
Atria Senior Living – Integrated Brand Identity Campaign, Coterie Brand Identity
Atria Senior Living – Computer Generated Imagery (CGI), Coterie Renderings
Bandy Carroll Hellige Advertising – Film/Video/Sound Branded Content, More Than :60 Seconds, What If?
Bandy Carroll Hellige Advertising – Internet Commercial, What If?
Bandy Carroll Hellige Advertising – Out-Of-Home Installation, Oasis
DBS Interactive – Business-to-Business Website,Kao Collins Website Redesign
Doe-Anderson Advertising – Outdoor Board,Brooklyn Holiday Hand Paint OOH
LEAP Group – Direct Marketing & Specialty Advertising (printed or digital), Logic + Magic: Modern Website
LEAP Group – Single Newsletter, Logic + Magic: Found
LEAP Group – Direct Marketing & Specialty Advertising (printed or digital), Logic + Magic: Found
LEAP Group – Editorial Spread or Feature – Series, Logic + Magic: Found
LEAP Group – Direct Marketing Campaign, Logic + Magic: 2021 Issues
LEAP Group – Business-to-Business Website, LEAP Spark Website
LEAP Group – Black & White/Color/ Digitally Enhanced—Campaign, Lunazul “Heritage” Photography
Mightily – Consumer Website,Family & Children’s Place Website
Mightily – Consumer Website,Eckert’s Orchard Website
Mightily – Out-Of-Home Installation,Zappos! Unboxed Interactive Floor
Mightily – Integrated Brand Identity Campaign,Zappos! Unboxed Store Campaign
NIMBUS, inc. – Branded Content & Entertainment for Online/Interactive Jack Honey – Trapsoul World Series
NIMBUS, inc. – Branded Content & Entertainment Campaign, Jack Honey – Trapsoul World Series
NIMBUS, inc. – Branded Content & Entertainment Campaign, Jack Daniel’s Classic Moments
NIMBUS, inc. – Social Media, Campaign, The Flavors of Two Cities
NIMBUS, inc. – Branded Content & Entertainment Campaign, The Flavors of Two Cities
NIMBUS, inc. – Social Media, Campaign, Gentleman Jack Culture Shakers
NIMBUS, inc. – Branded Content & Entertainment Campaign, Gentleman Jack Culture Shakers
Red7e – Regional/National Television Commercial, Not So Fast Kentucky – “Jerry”
Red7e – Regional/National Television Commercial, Not So Fast Kentucky – “Margaret”
RedTag – Public Service Website, WeRideTogether Website
VIA Studio – Integrated Brand Identity Campaign, Parks Alliance of Louisville
VIA Studio – Integrated Brand Identity Campaign, Decca Restaurant

Silver-Level Award Winners

&well Agency – Regional/National Television Commercial, Baptist Health Heart Care TV Spot
An Agency – Integrated Media Campaign, An Agency – Full Campaign
An Agency – Consumer Website, KYKEON – Website
An Agency – Microsite, Women in Media – Microsite
An Agency – Integrated Advertising Campaign – Local – Consumer , Wigwam – Campaign – Consumer
An Agency – Postcard Campaign, French Remodeling – Postcards
DBS Interactive – Business-to-Business Website, Koma Precision Website Redesign
Fieldtrip – Business-to-Business Website, Bamboo Health Website
Fieldtrip – Integrated Brand Identity Campaign, Houseplanted Brand Identity
Fieldtrip – Local Television Commercial :60 Seconds or More, Every Commute Counts Video
Hatfield Media – Animation, Special Effects or Motion Graphics, Portal Video
LEAP Group – Animation, Special Effects or Motion Graphics, “Repair Your Wallet” Video
LEAP Group – Animation, Special Effects or Motion Graphics, “All in Your Hands” Video
LEAP Group – Internet Commercial, “Salvage the Holiday” Video
LEAP Group – Animation, Special Effects or Motion Graphics, “Salvage the Holiday” Video
LEAP Group – Art Direction—Single, Atlas Van Lines Bravo Poster
LEAP Group – Consumer Website, Intronaut eCommerce Website
LEAP Group – Social Media, Single Execution, Chef Video Series: Lunazul Blanco
LEAP Group – Magazine Design, Logic + Magic: Modern Website
LEAP Group – Publication Cover Design, Logic + Magic: Modern Website
LEAP Group – Editorial Spread or Feature – Series, Logic + Magic: Modern Website
LEAP Group – Single Newsletter, Logic + Magic: Modern Website
LEAP Group – Magazine Design, Logic + Magic: Found
LEAP Group – Publication Cover Design, Logic + Magic: Found
LEAP Group – Editorial Spread or Feature Design, Logic + Magic: Search Engine Spread
LEAP Group – Editorial Spread or Feature Design, Logic + Magic: ROI of Being Found
LEAP Group – Social Media, Campaign, Lunazul “Heritage” Social Campaign
LEAP Group – Illustration, Logic + Magic: Found Illustration
LEAP Group – Advertising Industry Self-Promotion Film, Video & Sound, LEAP Spark Content Reel
LEAP Group – Advertising Industry Self-Promotion Ambient Media, LEAP Spark Food + Bev Conference
Mightily – Consumer Website, NN-W Airport Website
Mightily – Poster Campaign, Queer Kentucky Poster Campaign
NIMBUS, inc. – Social Media, Single Execution, Jack Harlow+KFC No Place Like Home
NIMBUS, inc. – Branded Content & Entertainment for Online/Interactive, Jack Harlow+KFC No Place Like Home
NIMBUS, inc. – Branded Content & Entertainment for Online/Interactive, Jack Harlow+KFC No Place Like Home
NIMBUS, inc. – Branded Content & Entertainment for Online/Interactive, Metro United Way Commercial
NIMBUS, inc. – Social Media, Campaign, Jack Honey – Trapsoul World Series
NIMBUS, inc. – Social Media, Campaign, Jack Daniel’s Classic Moments
NIMBUS, inc. – Microsite, The Flavors of Two Cities
NIMBUS, inc. – Microsite, Gentleman Jack Culture Shakers
PriceWeber – Animation, Special Effects or Motion Graphics, PW Goodbye 2020! Social Animation
PriceWeber – Branded Content & Entertainment – Non-Broadcast, Cummins QSK 95 Engine 3D Animation
Red7e – Regional/National Television Commercial Campaign, KY Pedestrian & Cyclist Safety
Red7e – Regional/National Television Commercial, KFB Bundle Couple TV – “Stairs”
Red7e – Public Service Radio, “Sound Effects 1” Radio
Red7e – Regional/National Television Commercial, Kentucky Bike Safety “Unicycle” TV
Scoppechio – Business-to-Business Website, Website Redesign For The 3
VIA Studio – Integrated Brand Identity Campaign, Ben Sollee
Vimarc – Public Service Non-Broadcast Audio/Visual, Masters of Change Video

Special Student Award Winners

Student Best of Show: Cassandra Bays, Ivy Tech Community College – Sellersburg – Dairy Dilemma
Judge’s Choice: Natalia Bosch, Boyce College – “Until We Die”, Illustrated Poetry
Judges’ Choice: Taylor Collins, University of Louisville – NTH Degree Golf, Visual Identity
Judge’s Choice: Isameel Hummeid, Ivy Tech Community College – Sellersburg – Ndara, Brand Standards

Gold-Level Student Award Winners

Natalia Bosch, Boyce College – “Until We Die” – Illustrated Poetry
Cassandra Bays, Ivy Tech Community College – Sellersburg – Dairy Dilemma
Taylor Collins, University of Louisville – NTH Degree Golf Visual Identity
Mackenzie Smith, University of Louisville – Brand Identity Campaign: Catalent
Lindsay Creque, University of Louisville – Zabawa Polish Beer

Silver-Level Student Award Winners

Sherri Drake, Ivy Tech Community College – Sellersburg – Pearadox
Cassandra Gentry, Ivy Tech Community College – Sellersburg – Scoria Sparkling Water
Aung Oo, Ivy Tech Community College – Sellersburg – Evander Holyfield
Rachel Fryer, Jefferson Community & Technical College – Warhawk Energy Drink Packaging
Lorin Gregory, University of Louisville – Civil Rights Tour of Louisville