American Advertising Federation – Louisville Announces 2024 ADDY Award Winners

Mar 7, 2024

On Thursday, February 29th, The American Advertising Federation – Louisville (AAF – Louisville) hosted its premier creative competition, the American Advertising Awards. For the 50th consecutive year, this awards ceremony has recognized outstanding local creative work in the areas of advertising and marketing. This year’s event was titled Win City and featured a throwback Vegas-themed awards show hosted at Ice House Louisville. At the event, 85 coveted ADDY awards were presented to 14 local companies, agencies, students, and schools. Over 150 industry pros attended this year’s awards presentation.

The ADDYs are awarded in two categories, Gold and Silver. There are also special categories, including Best of Show, Judge’s Choice Awards, and The People’s Choice Award, determined by attendees on the night of the gala. AAF – Louisville also presents Local Only Awards, including “Culturally Legit,” – which recognizes local advertising creative authentically representing cultural diversity.

Winning an ADDY is the first step in the three-tiered American Advertising Awards process. The second step is the District 5 competition, with winners competing against other advertising clubs in Kentucky, Ohio, and West Virginia. District winners will be eligible to move to the third tier of the competition for a chance to be recognized on a national level.

The following individuals and companies received 2024 American Advertising Awards: &well Advertising, Ad Cucina, An Agency, Blue Meta Design, Doe-Anderson Advertising, Fieldtrip, The Highball Agency, House of Hogan, Ivy Tech Sellersburg, JCTC, LEAP Group, NIMBUS, inc., Red7e and RedTag.

2024 AMERICAN ADVERTISING AWARD WINNERS

Special Award Winners

Professional Best of Show: Doe-Anderson – Integrated Advertising Campaign, Louisville Tourism Campaign
Judge’s Choice: An Agency – Advertising Industry Self-Promotion Magazine, Less Boring Advertising
Judge’s Choice: The Highball Agency – Local Television Commercial, Gooder
Judge’s Choice: RedTag – Internet Commercial Campaign, Legacy
Judge’s Choice: House of Hogan – Social Media Campaign, The Dancer’s Pointe, Season 2
Judge’s Choice: Red7e – Public Service Online/Interactive Campaign, Gun Control Campaign
Culturally Legit: LEAP Group – Branded Content & Entertainment, Very Local Gilda Wabbit
The One That Got Away: Blue Meta Design – GTM Holiday Party
The People’s Choice Award: RedTag – Internet Commercial Campaign, Legacy

Gold-Level Award Winners

Ad Cucina – Book Design, Longhorn Steakhouse Book
Doe-Anderson Advertising – Integrated Advertising Campaign, Maker’s Mark Chicago Cubs Clubhouse
Doe-Anderson Advertising – Out-Of-Home Campaign, Louisville Tourism Chicago OOH
Doe-Anderson Advertising – Out-Of-Home Campaign, Louisville Tourism OOH Campaign
Doe-Anderson Advertising – Local Television Commercial :30 Seconds, Norton TV Single Spot
Doe-Anderson Advertising – Regional/National Television Commercial Campaign, LG&E Sounds of Sustainability TV
Doe-Anderson Advertising – Regional/National Television Commercial, Louisville Tourism Single TV
Doe-Anderson Advertising – Internet Commercial Campaign, Louisville Tourism Campaign
Doe-Anderson Advertising – Integrated Advertising Campaign – Consumer, LG&E Friendly Reminders Integrated
Fieldtrip – Integrated Brand Identity Campaign, Fayette County Public Schools Brand
NIMBUS, Inc. – Social Media, Campaign, Looks Good, Tastes Good
Red7e – Public Service Online/Interactive, Gun Control “Bad Man”
Red7e – Public Service Online/Interactive, Gun Control “Thoughts and Prayers”
RedTag – Local Television Commercial Campaign, Legacy
RedTag – Logo Design, Wildman Branding
Doe-Anderson Advertising – Integrated Advertising Campaign, Louisville Tourism Campaign
House of Hogan – Social Media, Campaign, The Dancer’s Pointe, Season 2
Red7e – Public Service Online/Interactive Campaign, Gun Control Campaign
RedTag – Internet Commercial Campaign, Legacy
The Highball Agency – Local Television Commercial :15 Seconds or Less, Gooder

Silver-Level Award Winners

&well Agency – Banner Ad, Baptist Health Cancer – Sentiment
&well Agency – Regional/National Radio Commercial :30 Seconds or Less, KCTCS College for Your World Radio
An Agency – Board Campaign, Queer Kentucky
An Agency – Outdoor Boards, Multiple Boards, Black Mental Health Awareness
An Agency – Poster, UBU
An Agency – Illustration Series, Illustrations for Louisville Zoo
An Agency – Internet Commercial, Bring Something Original Single
Blue Meta Design – Webisode Series, Zone of Genius
Doe-Anderson Advertising – Illustration, Maker’s Time in a Bottle
Doe-Anderson Advertising – Art Direction—Single, Maker’s Time in a Bottle
Doe-Anderson Advertising – Point of Purchase Campaign, Maker’s Best of Localization Print
Doe-Anderson Advertising – Integrated Advertising Campaign – Regional/National – Consumer, Maker’s Sports LTO Integrated
Doe-Anderson Advertising – Out-Of-Home Campaign, Roto Rooter OOH Campaign
Doe-Anderson Advertising – Integrated Advertising Campaign – Regional/National – Consumer, LG&E Sustainability Integrated
Doe-Anderson Advertising – Regional/National Television Commercial Campaign, LG&E Friendly Reminder TV Campaign
Doe-Anderson Advertising – Radio Campaign, LG&E Friendly Reminders Radio
Doe-Anderson Advertising – Point of Purchase Campaign, Beam POP Campaign
LEAP Group – Innovative Use of Interactive/Technology, Battle of the Brands Interactive
LEAP Group – Business-to-Business Website, (human)x Website
LEAP Group – Cinematography—Single, Very Local Gilda Wabbit
LEAP Group – Ad Chapter or Marketing Chapter, Battle of the Brands Brand Campaign
LEAP Group – Black & White/Color/ Digitally Enhanced—Campaign, Stori May Photography
LEAP Group – Innovative Use of Interactive/Technology, Bardstown Bourbon AR Experience
NIMBUS, Inc. – Regional/National Television Commercial Campaign, Looks Good, Tastes Good
NIMBUS, Inc. – Social Media, Single Execution, Mass Mutual Equest
Red7e – Advertising Industry Self-Promotion Single-Medium Campaign, Red7e vs. AI
Red7e – Advertising Industry Self-Promotion Online/Interactive/ Virtual Reality, Red7e vs. AI “Bourbon Country”
Red7e – Advertising Industry Self-Promotion Online/Interactive/ Virtual Reality, Red7e vs. AI “Farmer’s Market”
Red7e – Music With Lyrics—Single, Buckle Up Phone Down “Dance” Music
Red7e – Public Service Online/Interactive, Gun Control “Who Cares”
Red7e – Public Service Online/Interactive, Gun Control “God Bless”
Red7e – Public Service Online/Interactive, Gun Control “Mental Illness”
RedTag – Art Direction—Campaign, Louisville Catholic Schools Brand
RedTag – Business-to-Business Website, Kelley Construction Website

Special Student Award Winners

Student Best of Show: Ivy Tech Sellersburg – Still Photography – Color, Single, Narrative – Tresa Megenity
Judge’s Choice: JCTC – Logo Design, Rye Bar & Café Logo – Jared Barnard
Judges’ Choice: JCTC – Illustration Campaign – KY Derby Festival Poster Series – Jared Barnard
Judge’s Choice: JCTC – Animation or Special Effects, Lotus Photography – Petrus Steyn

Gold-Level Student Award Winners

Ivy Tech Sellersburg – Still Photography – Color, Single, Self-Portrait – Aaron Lewis
Ivy Tech Sellersburg – Still Photography – Color, Single, Narrative – Tresa Megenity
JCTC – Animation or Special Effects, Lotus Photography – Petrus Steyn

Silver-Level Student Award Winners

JCTC – Packaging, Mama Empanada’s Packaging – Cally Hazzard
Ivy Tech Sellersburg – Website, Sydney Mae Photography Website – Sydney Reynolds
JCTC – Illustration – Campaign, KY Derby Festival Poster Series – Jared Barnard
JCTC – Logo, Rye Bar & Café Logo – Jared Barnard
Ivy Tech Sellersburg – Black & White Photography, Single, Destiny Price Doc Portrait – Destiny Price
Ivy Tech Sellersburg – Color Photography – Single, Moonshine – Brian Hurley
JCTC – Animation or Special Effects, Bleachers Tower Ad – Jared Barnard
JCTC – Animation or Special Effects, Lake Street Dive Banner Ad – Jared Barnard
JCTC – Animation or Special Effects, Travel.com Banner Ad – Petrus Steyn
JCTC – Animation or Special Effects, Gorillaz Tower Ad – Holly Haas