"Commonwealth Theatre Center Logo"
Fieldtrip
Client: Commonwealth Theatre
Share:Awards:
Silver Award (Local)
Year: 2017Tier: Louisville
Competition: Professional
Silver Award (District)
Year: 2017Tier: AAF District 5
Competition: Professional
Submission Content:
CATEGORY: Elements of Advertising > Visual > 80 – Logo Design
Walden Theatre Conservatory and Blue Apple Players were merging companies and came to us with the challenge of naming and branding the new entity. From this process “Commonwealth Theatre Company” was born and we began logo development. The goal was to create a playful, yet sophisticated logo that could stand for theatre education for all ages. The mark represents both a spotlight at center stage and building blocks, allowing the logo flexibility and versatility.





Creative Team:
Andrew Spalding | Art Director
Nathan Weaver | Creative Director
Katelyn Hellige | Account Executive
Caroline Ballard | Account Coordinator
Chris Becker | Strategic PlannerFiel
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