AAF-Louisville Scholarships


The AAF-Louisville Education Foundation Scholarships

AAF-Louisville is dedicated to the vibrancy and diversity of the advertising profession, and many of our programs and initiatives are focused on these goals. Each year, AAF-Louisville awards two $2,500 scholarships for students pursuing careers in an advertising-related field, with one specifically dedicated to minority students. The Bud Ballard and Diversity scholarships are supported by an endowment fund established in 1999, and are sustained through continued fundraising and donations. To that end, we must raise at least $2,000 each year to sustain these scholarships in the Louisville community.

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Initial requirements for each scholarship

  • Students in an associate’s degree or technical certification program with a minimum of 30 credit hours complete at the time of application. As well as, junior- or senior-level students in a four-year degree program with a minimum of 60 credit hours complete at the time of application.
  • Current GPA of 3.0 or higher (most recent transcript required)
  • A resident of the state of Kentucky or Clark, Floyd, or Harrison counties of Indiana
  • Pursuing a college major, degree, or certificate, relating to advertising or marketing communications (including communications, mass communications, journalism, advertising, public relations, marketing, business communications, graphic arts, computer design, multi-media, and English) with the intent of pursuing a career in the field.

Application Process

To apply, please submit a completed AAFLouisville Scholarship application and required materials outlined no later than June 1.

  • A resume showing interest, activities, and pertinent experience
  • A letter of nomination/recommendation from a faculty member (this can be emailed to scholarships@aaflouisville.org by the faculty member). Must be received by June 1.
  • A certified copy of the student’s academic transcript (current overall GPA of 3.0 or higher)
  • Bud Ballard Scholarship Applicants: A typed essay (500-word maximum) that indicates why you are interested in a career in advertising; your career goals and aspirations; how you believe you can contribute to the industry; and how the scholarship will help you achieve your goals.
  • Diversity Scholarship Applicants: A typed essay (500-word maximum) that should tell us something about yourself. It should also reveal your understanding of and need for a more diverse and inclusive workforce for the benefit of the community and the Louisville advertising and communications industry.

All materials can be submitted via email to scholarships@aaflouisville.org or by mail to:
130 St. Matthews Ave., Ste. 302
Louisville, KY 40207
All materials sent by mail must be postmarked by June 1.

Failure to submit all required materials will result in the disqualification of the application.
Scholarship winners will be notified by June 15.

AAF-Louisville Education Endowment Fund Seed Capital Donors

Established 1999

The Foundation is an endowment fund of the Community Foundation of Louisville. This purpose is to award scholarships to promising students who are currently studying advertising or a related field and are committed to entering the industry. Special thanks to the generous Founders listed below. Their original donations helped make the scholarship program possible.


Scholarship Fund Managed By: