"Splat Out Cancer Campaign"
Ovare Group
Client: James Graham Brown Cancer Center
Share:Awards:
Gold Award (Local)
Year: 2016Tier: Louisville
Competition: Professional
Submission Content:
CATEGORY: Cross Platform > Public Service (Cross Platform) > 74 – Public Service Campaigns > 74B – Integrated Media Public Service Campaign
Kentucky has the highest cancer rate in the nation. In Louisville the James Graham Brown Cancer Center, a non-profit research facility, is conducting important clinical trials to find a cure. To bring visibility to their work, the JGBCC partnered with Scoppechio Advertising who pulled in Benjamin Moore Paints to create a unique, one-day community event called Splat Out Cancer.
Imagine being able to launch a balloon filled with paint and splat it against the side of a five-story building. Now imagine that when you do, you’ll be raising money to help find a cure for cancer, while also creating a beautiful, permanent piece of community art. That’s what thousands of people did on August 29, 2015, in downtown Louisville at Splat Out Cancer, sponsored by Benjamin Moore Paints. In just a few hours this event generated over $100,000 for the James Graham Brown Cancer Center and earning over 21 million media impressions. Today it remains a lasting piece of art that serves as a daily reminder of the important work being done at the center.
Creative Team:
Jerry Preyss | Chief Executive Officer/Chief Creative Officer
Andy Vucinich | Chief Creative Officer
Jordan Kassel | Project Director/ Manager, Marketing Communications
Frankie Pellegrini | Art Director
Matt Wolford | Art Director - Integrated Campaign
Dean Nicklas | Art Director
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