Holy Cross High School Campaign

"Holy Cross High School Campaign"

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Client: Holy Cross High School

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Awards:
Silver Award (Local)

Silver Award (Local)

Year: 2017
Tier: Louisville
Competition: Professional
Submission Content:

CATEGORY: Cross Platform > Public Service (Cross Platform) > 76 – Integrated Media Public Service Campaign

Holy Cross High School approached us in May of 2016 to help raise the number of admissions for 2017. Together, we came up with a strong marketing strategy to raise awareness of the school, placing them among competitors such as St. Xavier, Assumption, Trinity and Sacred Heart Academy. A large goal of the marketing campaign was to show how unique the school is and how hardworking the students are inside and outside the classroom. Deliverables included a campaign slogan, promo video, refreshed stationery, brochure, a landing page to sign up for advertised events (such as shadow days and Open House), postcards and posters that were placed in elementary schools.

2017 Integrated Public Service Campaign Award Winner 2017 Integrated Public Service Campaign Award Winner 2017 Integrated Public Service Campaign Award Winner 2017 Integrated Public Service Campaign Award Winner 2017 Integrated Public Service Campaign Award Winner

Creative Team:
Ashley Trommler | Art Director
Caroline Ballard | Account Coordinator
Jane Pfeiffer | Account Supervisor
Melody Niemann | Social Media Manager
Shelby Blevins | Digital Strategist & Copywriter

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