Level Up - Expert Strategies for Award-winning Campaigns that Meet Client Demands
Event Times:5:00 PM - 7:00 PM
Event Location:Story Louisville
Event Address:828 E Market St.
Ticket Price:Members: $10 I Non-Members: $20
AAF-Louisville’s program series is back!
What is advertising in 2024? Join industry leaders as they reveal cutting-edge techniques, insights on current client needs, and the trends reshaping advertising today.
Our panel will examine the creative strategies, mediums and technology our industry is using in 2024 and what you should be watching for in 2025.
Registration is required for this event. Reserve your spot today!
Meet the Panelists
Elizabeth Logsdon
Media Services Manager, Mortenson Dental Partners
Elizabeth develops, implements, and manages the paid media strategy across all channels for Mortenson Dental Partners, spanning across multiple US markets and brands. In her ten years in advertising, Elizabeth has worked on a diverse client set with the overall goal of developing cross-channel media campaigns that drive organizational growth. In addition to the dental vertical, Elizabeth’s experience includes healthcare systems, retail and B2B HVAC, enterprise security, gaming, and education.
Jason Clark
Chief Marketing Officer, eResources
Working since 1990 in the professional creative field, Jason Clark is Chief Marketing Officer for eResources. A lifelong Louisville resident, his passions lay with creating opportunities for our community and those in our industry, while also creating deeply unique expressions for our clients. He oversees our company’s vision and strategy while also being our point person with prospective partners and clients. Jason has been awarded AIGA Louisville’s only Visionary Award, and has been named One of 20 People to Know in Advertising by Business First.
Sam Plappert
Associate Creative Director, Doe-Anderson
Sam stumbled upon the advertising industry while working as a packaging editor for a Fortune 100 company. Since then, she’s worked on brands big and small, including OhioHealth, Kentucky Derby Museum, GE Appliances, Carrier, Herbal Essences, Aussie, University of Louisville, the Passionist Earth & Spirit Center and more. Her recent work on OhioHealth has won acclaim as an Effie Finalist, AdAge Small Agency Health Care Campaign of the Year (Silver), MUSE Award, NY Festival Health shortlist, and Columbus AdFed Best In Show. She’s a graduate of Western Kentucky University (BA) and Ohio University (MA).
Moderator: John Rivers, III
Agency Fit Partner, Leap Group
John leads the Business Development efforts for LEAP Group, as the Agency Fit Consultant. He oversees lead generation for LEAP Group’s five agencies. In addition to his lead generation responsibilities, John also assists the agencies within Leap Group with corporate marketing strategy and content production. Prior to his current postion, John has worked in new business development most of his career.