The AI ADvantage
Event Times:8:30 AM - 10 AM
Event Location:Story Louisville
Event Address:828 E Market St
Ticket Price:*Sold Out*
*Thank you for your interest, but this event is now sold out!*
AI is no longer a future trend — it’s a working tool that’s transforming how campaigns are built, pitched, and measured. This panel brings together experienced pros to explore how AI is being used to make marketing and communications strategies not just more efficient, but more effective. Ideal for account managers, PR professionals, corporate communicators, and anyone in the business of brand strategy who wants to stay relevant, work smarter, and better serve stakeholders in today’s rapidly evolving media landscape.
Event Schedule:
8:30 AM to 9 AM – Registration & Networking
9 AM to 10 AM – Program
Meet the Panelists
Lee Dorsey
President, Chief Operating Officer I Doe-Anderson
Lee is an internationally awarded strategist and published marketing thinker. His work spans innovations in consumer research, brand strategy and disruptive technologies like machine learning and artificial intelligence. Lee has worked on brands both big and small including Maker’s Mark, Texas Roadhouse, and Carrier. His work has been featured in AdAge, Campaign, and Warc. Before his days at Doe-Anderson, he earned a master’s degree in marketing and management from the University of Virginia where he graduated at the top of his class. He also holds an Executive Certificate in Strategy and Innovation from M.I.T.
Dr. Jeff Guan
Associate Dean for Programs I University of Louisville College of Business
Dr. Jeff Guan is a Professor of Computer Information Systems and Associate Dean for Programs at the College of Business, University of Louisville. He holds a Ph.D. in Computer Engineering and brings extensive expertise in artificial intelligence, technology management, and digital transformation.
Dr. Guan teaches courses on AI and technology management, equipping students with the skills to navigate and lead in technology-driven environments. His research focuses on the application of artificial intelligence and the adoption of emerging technologies within organizations. Recognized for his innovative ideas in business education, Dr. Guan also collaborates with businesses and institutions to integrate AI solutions into their operations and strategy.
Alan Blount
Sr. Project Manager, Google Cloud Vertex AI
Alan Blount (he/him) is a Sr Product Manager at Google Cloud Vertex AI. We help devs build trusted and collaborative Gen AI agents. My buzzwords are A2A, ADK, Agent Engine, MCP, Grounding/RAG, NL2SQL and Agent Ops. Previously worked on Payments Smart Router (ML multi-arm-bandit) optimization & analytics.
Before Google, Alan was a Tech Lead / Full Stack Developer helping build startups into successful small companies, since ~2001. Alan also mentored at free coding bootcamps, universities, and has spoken at conferences and meetups.
Moderator: Candace Jaworski
Owner I Baldwin Marketing
