The Future of Marketing: Connecting with the Emerging Majority
Event Times:8:30 AM - 10 AM
Event Location:University of Louisville
Event Address:College of Business I 110 W Brandeis Ave
Ticket Price:Members: Free I Non-Members: $10
America is becoming more diverse every year, and these growing communities now hold over $5.6 trillion in buying power. As multicultural consumers drive most of the country’s population growth, brands can no longer rely on “general market” strategies with superficial cultural tweaks. The University of Louisville is stepping up with one of the nation’s first multicultural marketing programs to help shape what effective, inclusive marketing looks like.
Join us on March 25 for a panel-based conversation with the next generation of UofL marketing students and Dr. Aaron Barnes as they share research-backed insights to effectively reach and differentiate yourself with the evolving consumer base.
Registration is required for this event. Reserve your spot today!
Meet the Panel
Dr. Aaron Barnes
LaDonna and Charlie Johnson Assistant Professor of Marketing, University of Louisville College of Business
Aaron Barnes, PhD, leads the Multicultural Marketing program at the University of Louisville College of Business as the LaDonna and Charlie Johnson Assistant Professor of Marketing. He holds a PhD in Business Administration and brings expertise in cross-cultural consumer behavior, persuasion, and consumer-brand connections.
Dr. Barnes teaches courses on insights and multicultural marketing strategy, training students to focus analytical skills on improving marketplace outcomes for all. His award-winning research on culture and branding has been published in premier outlets such as Journal of Consumer Research, Journal of Marketing, and Journal of Personality and Social Psychology.
Rumeka Brown
Strategist, Doe-Anderson
Rumeka Brown brings two decades of professional experience in Marketing, MarTech, Product Solutions and Management to leading advertising initiatives that deliver both strategy and results. Straddling between B2B and B2C, her journey spans across a variety of industries ranging in compliance complexities.
Today she is a Strategist at Doe-Anderson, supporting Healthcare and Finance portfolio clients while serving as a key leader in Multi-Cultural Marketing efforts. When she is not musing on optimizing marketing strategies, she can be found spending time with her family or recording music for a new project.
Sheridan Darnell
Senior Marketing Student, University of Louisville
Sheridan Darnell is a senior marketing major with a minor in multicultural marketing. She serves as a student assistant in the Marketing Department at the University of Louisville and is also an active member of The Bird’s Nest, Greater Louisville’s student-led, full-service marketing agency.
Anna Manqueros
Senior Marketing Student, University of Louisville
Anna Manqueros is a senior at the University of Louisville and joined the Multicultural Marketing program in her sophomore year. She plans to graduate this Spring with a bachelor’s degree in Multicultural Marketing and a certificate in sales.