The Return of KFC's Colonel Sanders
Event Times:11:30 AM - 1:00 PM
Event Location:KFC Headquarters
Event Address:1441 Gardiner Lane Louisville, KY 40213
Ticket Price:$25 Members; $35 Non-Members; $15 Students
Join AAF-Louisville and PRSA Bluegrass on Monday, August 26 to hear from the leaders behind the award-winning campaign, The Return of the KFC’s Colonel Sanders.
KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR, paid media to digital, social media and even stunts like Extra Crispy Sunscreen and the 11 Herbs & Spices Firelog.
Schedule:
11:30 AM to 12:00 PM – Networking + Lunch
12:00 PM to 12:45 PM – Presentation
12:45 PM to 1:00 PM – Q&A Session