Will 2024 Be the Year of the Influencer? What Brands, Agencies and Influencers want you to know.
Event Times:4:00 PM - 6:00 PM
Event Location:Paristown Assembly Hall
Event Address:731 Brent ST, Louisville, KY 40204
Ticket Price:Members: $40 I Non-Members: $50
Influencer Marketing has gone from a trend to a necessity for many brands. But how do you know your partnership strategy will continue to work for you in 2024? Don’t guess – get insight on current trends and best practices from our panel of experts!
Join us for a discussion on what to expect from influencer marketing in 2024. Our panel of industry leaders will show us ways to address the accelerated evolution of influencer strategy, new tactics and how to propel brands forward with authentic, engaging influencer marketing.
Snacks are included with your registration; Cash bar available
Meet the Panelists
Co-Founder, Lemonade PR
As the co-founder of Lemonade PR, Danielle brings more than a decade of public relations agency experience coupled with the same amount of time in the influencer marketing space. Energetic, motivated and always on the hunt for the newest idea or innovation, she also runs the Louisville-centric and personal style Instagram Lou What Wear. A story-teller and writer at heart, Danielle marries her journalism background and blogging experience to work with clients on authentic influencer campaigns, engaging and unique marketing blitzes or a strong social media presence. Her eye for detail has led to successful content creation partnerships with a variety of brands including, Old Forester, Woodford Reserve, Tequila Herradura, Fords Gin’, Korbel Champagne and Sonoma-Cutrer. Her public relations experience includes work in tourism and hospitality, real estate, healthcare, retail, politics, construction, event management and more. Her influencer marketing experience has provided strong, ROI-driven results for clients across the Brown-Forman portfolio of brands as well as Churchill Downs, Bourbon & Beyond, Hotel Distil & Repeal and Kentucky Proud.
Integrated Marketing/Woodford Reserve, Brown-Forman
Kate Melican began her marketing career in 2016 after graduating from the University of Louisville. After spending time working in fashion, Kate joined Brown-Forman Corporation in 2019 and has since held various roles in E-commerce and Digital Marketing. Currently, on the Integrated Marketing team for Woodford Reserve, Kate leads a variety of media programs for the brand, including influencer work. When Kate is not building iconic brands, she is passionate about horses and millinery and enjoys spending time with her fiancé Jake and their dog Bennie.
Jason Falls is one of the leading thinkers in the influence marketing industry. His firm Falls+Partners serves a wide range of clients from major consumer product companies to social technology platforms and beyond. He is the host of the widely-downloaded Winfluence podcast and author of the best-selling book Winfluence – Reframing Influencer Marketing to Ignite Your Brand. Falls has also served as host of the Influencer Marketing Show, the industry’s leading conference based in New York and London, each of the last two years. He is the author of two other books; executive producer of the Marketing Podcast Network; and loves sports, Americana music, bourbon and his family. Not in that order.
Moderator: Tamara Davis
Director of PR/Social Media, PriceWeber
Tamara, an award-winning journalist and former news anchor, boasts over a decade of experience in TV and has been recognized with prestigious honors such as the Edward R. Murrow Award and the title of Best TV News Anchor by the Kentucky Associated Press. These days, she serves as a partner and the Director of Public Relations and Social Media at PriceWeber. In this role, Tamara leverages her extensive media expertise to assist clients in areas ranging from media relations to crisis communications and social media strategy. Her contributions have earned her numerous PR/Social Media awards from esteemed organizations like the PRSA Bluegrass Chapter, PR Daily, and PRWeek. A proud graduate of Western Kentucky University, Tamara actively engages with the Louisville and Lexington communities, holding leadership roles such as President of the Public Relations Society of America Bluegrass Chapter, Marketing and Publicity Chair for the Junior League of Lexington’s Holly Day Market, and a dedicated member of The Center for Women and Families’ communications committee.