Digital Marketing Strategist
Full-Time
JOB SUMMARY
DBS is looking for an experienced Digital Marketing Strategist who can join a growing marketing department and take a leading role on a variety of digital projects.
JOB DESCRIPTION
DBS Interactive is a digital marketing agency committed to a fairer world and responsible internet. We’re looking for an experienced Digital Marketing Strategist who can join our growing marketing department and take a leading role on a variety of digital projects. Our focus? Talent, grit, teamwork and results.We’re seeking someone well-versed in UX principles, online lead generation and conversion, engaging content creation, SEO, PPC, email marketing, social media, and digital analytics.
In your day-to-day, you’ll manage a range of digital marketing and content projects, and advise clients on all aspects of digital strategy. We require a high level of creativity, attention to detail, and both project and people management skills. We’re looking for a team player, driven by creative intuition, who is able to gut-check and course-correct.
Responsibilities
Regularly create content to be distributed via inbound channels for clients and for DBS
Continually measure performance on conversion-focused projects via A/B testing and KPIs
Strategize, develop and manage key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead-generating forms
Partner with client services (account executives) to grow the portfolios of existing clients, and assist the new business team with new opportunities
Move projects forward based on data-driven decisions to reach business goals
Advocate for DBS through thought leadership via blogging, social media, and presentations
Keep the team up-to-date with the latest trends in content and digital marketing
Manage content creation freelancers as needed
Requirements
BA/BS in Marketing or equivalent working experience
3+ years of professional digital marketing experience (agency experience a plus)
Experience creating digital marketing content for the web and media
Comfort in presenting to clients
Excellent communication skills, both written and verbal
Strong analytical and technical skills
Familiarity with common marketing softwares (Google Analytics, Google AdWords, MailChimp, etc.)
A sunny disposition, thick skin and a professional demeanor even in gale-force conditions
Kindness, kindness and kindness
This full-time role is at our office in the heart of downtown Louisville, KY. Remote candidates will not be considered.
Note: We are unable to provide work sponsorship for this position.
Please Submit Resume to: employment@dbswebsite.com