AAF-Louisville Announces 2025 ADDY Winners

AAF-Louisville Announces 2025 ADDY Winners

AAF-Louisville Announces 2025 ADDY Winners

Mar 4, 2025

On Thursday, February 27th, The American Advertising Federation – Louisville (AAF – Louisville) hosted its premier creative competition, the American Advertising Awards. For the 51st consecutive year, the awards ceremony recognized outstanding local creative work in the areas of advertising and marketing. This year’s event was titled LVL Up, created by Doe-Anderson Advertising, and featured a throwback video game-themed awards show hosted at Germantown Gables Louisville. At the event, 82 coveted ADDY awards were presented to 16 local companies, agencies, students, and schools. Over 150 industry professionals attended this year’s awards presentation.

“The AAF-Louisville American Advertising Awards this year were all about leveling up! With our ‘LVL up’ theme, we celebrated the creativity and innovation of our local advertising community in a fun, retro gaming style,” said Monica Bischoff, 2024-2025 AAF-Louisville President. “The event recognized outstanding achievements and brought together professionals passionate about pushing the boundaries of advertising. We were thrilled to honor the exceptional talent that continues to elevate our industry.”

The ADDYs are awarded in two categories, Gold and Silver. There are also special categories, including Best of Show, Judge’s Choice, and The People’s Choice Award, determined by attendees on the night of the gala. AAF – Louisville also presented the Mosaic Award – which recognizes advertising creative authentically representing cultural diversity. This award will represent Louisville in the District Competition in March.

Red7e won this year’s top award, “Best of Show,” for their Kentucky State Fair Campaign in the Integrated Advertising Campaign category.

“It’s always a joy working on creative for the State Fair with the Kentucky Venues marketing team. We tried to write and design the campaign to be as fun as the event, itself. It’s a great honor to have the work recognized with two of the show’s highest awards,” said Dan Barbercheck, President and Executive Creative Director at Red7e.

Winning an ADDY is the first step in the three-tiered American Advertising Awards process. The second step is the District 5 competition, with winners competing against other advertising clubs in Kentucky, Ohio, and West Virginia. District winners will be eligible to move to the third tier of the competition for a chance to be recognized on a national level.

The following individuals and companies received 2025 American Advertising Awards: An Agency, Atria Senior Living, BCH Agency, Doe-Anderson Advertising, Fieldtrip, The Highball Agency, The Intercontinental Consulting Company, Ivy Tech Sellersburg, JCTC, NIMBUS, inc., Prolific Digital, Red7e, RedTag, the University of Louisville, Vivid Impact and Wavelength Films.
 
2025 AMERICAN ADVERTISING AWARD WINNERS

Special Award Winners

  • Professional Best of Show: Red7e – Integrated Advertising Campaign, 2024 Kentucky State Fair Campaign
  • Judge’s Choice: Red7e – Newspaper Advertising, “Woodstock” Print
  • Judge’s Choice: RedTag– Consumer Website, Appalachian Triangle of KY Website
  • Judge’s Choice: The Highball Agency – Internet Commercial Campaign, Harry “The Hoof” Henderson
  • Judge’s Choice: BCH Agency – Integrated Advertising Campaign, Belle Center Stage Campaign
  • Judge’s Choice: Atria Senior Living – Illustration Series, Caring for an Older Adult: Journey
  • Mosaic Award: Wavelength Films – Film/Video/Sound Branded Content, Water by Women
  • The People’s Choice Award: RedTag – Consumer Website, Appalachian Triangle of KY Website

Gold-Level Award Winners

  • An Agency – Social Media, Campaign, Louisville Wedding Show Campaign
  • Atria Senior Living – Integrated Brand Identity Campaign, Resident Ambassador: Adventures
  • Doe-Anderson Advertising – Point of Purchase Campaign, Maker’s Holiday POP
  • Doe-Anderson Advertising – Regional/National Television Commercial, Maker’s String Theory TV
  • Doe-Anderson Advertising – Art Direction—Campaign, Sullivan Brand Campaign
  • Doe-Anderson Advertising – Cinematography, Makers String Theory Cinematography
  • Prolific Digital – Consumer Website, Jack Daniel’s & Coca-Cola — Website
  • Prolific Digital – Consumer Website, Tequila Herradura — Website
  • Prolific Digital – Consumer Website, el Jimador Tequila — Website
  • Prolific Digital – Consumer Website, The Glendronach — Website
  • Red7e – Newspaper Advertising – Full Page or Less, “Ain’t Fair” Print
  • Red7e – Newspaper Advertising – Full Page or Less, “Eat the Food” Print
  • Red7e – Newspaper Advertising – Full Page or Less, “Heckuva” Print
  • Red7e – Newspaper Advertising – Full Page or Less, “Kentuckiest” Print
  • Red7e – Newspaper Advertising – Full Page or Less, “Woodstock” Print
  • Red7e – Newspaper Advertising Campaign, Kentucky State Fair Print Campaign
  • Red7e – Integrated Advertising Campaign – Regional/National – Consumer, 2024 Kentucky State Fair Campaign
  • RedTag – Regional/National Television Commercial Campaign, Appalachian Triangle of KY Video
  • RedTag – Regional/National Television Commercial Campaign, We Are Louisville
  • RedTag – Consumer Website, Appalachian Triangle of KY Website
  • The Highball Agency – Internet Commercial Campaign, Harry “The Hoof” Henderson
  • The Intercontinental Consulting Company – Point of Purchase Campaign, von Motors Dealership Posters
  • The Intercontinental Consulting Company – Card, Invitation or Announcement – Campaign, von Motors Direct Mail Campaign
  • Wavelength Films – Cinematography, Water by Women
  • Wavelength Films – Film/Video/Sound Branded Content, Water by Women

Silver-Level Award Winners

  • An Agency – Internet Commercial, OddsR – Tailgate
  • An Agency – Film/Video/Sound Branded Content, OddsR – Boys Night Out
  • An Agency – Branded Content & Entertainment Campaign, OddsR – Become A Better Bettor
  • Atria Senior Living – Card, Invitation or Announcement, A Year of Parties: Post Card Book
  • BCH Agency – Local Television Commercial :30 Seconds, Belle Center Stage
  • BCH Agency – Local Television Commercial Campaign, Belle Center Stage Campaign
  • BCH Agency – Local Television Commercial Campaign, New Boys Koala
  • BCH Agency – Local Television Commercial :15 Seconds, Belle Center Stage, Good Times Roll
  • BCH Agency – Local Television Commercial :15 Seconds, Belle Center Stage/Steamy
  • BCH Agency – Regional/National Television Commercial, Minnie & Max – Dogs
  • BCH Agency – Integrated Advertising Campaign, Zoo Koala Campaign
  • BCH Agency – Integrated Advertising Campaign, Belle Center Stage Campaign
  • Doe-Anderson Advertising – Consumer Website, Jim Beam Barreled & Boxed Website
  • Doe-Anderson Advertising – Radio Campaign, LG&E Gas Safety Radio Campaign
  • Doe-Anderson Advertising – Integrated Advertising Campaign, LG&E Integrated Ad Campaign
  • Doe-Anderson Advertising – Integrated Advertising Campaign, Roto Leave Plumbing to the Pros
  • Doe-Anderson Advertising – Integrated Advertising Campaign, Maker’s Spirited Women Campaign
  • Doe-Anderson Advertising – Illustration, Spirited Women Illustration
  • Doe-Anderson Advertising – Art Direction, Maker’s Keeneland Art Direction
  • Doe-Anderson Advertising – Corporate Social Responsibility Campaign, Maker’s Keeneland Campaign
  • Fieldtrip – Integrated Brand Identity Campaign, Springfield Public Schools Identity
  • Fieldtrip – Integrated Brand Identity Campaign, The HILL Visual Identity
  • Fieldtrip – Integrated Brand Identity Campaign, Partners in Diversity Rebrand
  • NIMBUS, inc. – Internet Commercial Campaign, Taste of KFC x The Sanders Family
  • Prolific Digital – Consumer Website, Kentucky Music Trail — Website
  • Prolific Digital – Banner Ad, KMT — Fresh Sounds Campaign
  • Prolific Digital – Blogs, KMT — Fresh Sounds
  • Prolific Digital – Blogs, KMT — Stapleton + Steaks
  • Prolific Digital – Blogs, KMT — Loretta + Lasagna
  • Prolific Digital – Digital Publications – Campaign, KMT — Taste. Tunes, & Travel Series
  • Red7e – Specialty Advertising – Apparel, KY State Fair Campaign Shirt
  • Red7e – Advertising Industry Self-Promotion Special Event Materials, 2024 Louisvillian of the Year Invitation
  • Red7e – Advertising Industry Self-Promotion Film, Video & Sound, 2024 Louisvillian of the Year Video
  • Red7e – Advertising Industry Self-Promotion Integrated Media Campaign, 2024 Louisvillian of the Year
  • RedTag – Consumer Website, Bourbon Barrel Foods Website
  • RedTag – Consumer Website, Valdo Eyewear Website
  • RedTag – Consumer Website, Bourbon Excursions Website
  • RedTag – Social Media, Campaign, Bourbon Barrel Foods Awareness
  • RedTag – Webisode Series , Behind the Badge
  • RedTag – Digitally Enhanced—Campaign, Finest Call Lifestyle
  • The Highball Agency – Cinematography, Don Julio Private Cask
  • The Intercontinental Consulting Company – Point of Purchase, Not a Family Car
  • Vivid Impact – Advertising Industry Self-Promotion Direct Marketing & Specialty Advertising, Holiday Van Direct Mail
  • Vivid Impact – Ad Chapter or Marketing Chapter Campaign, Win City Brand Campaign
  • Wavelength Films – Art Direction, Time Well Spent

Special Student Award Winners

  • Student Best of Show: Ivy Tech Sellersburg – Cinematography, Creator vs Creation – Aidan Mabe
  • Judge’s Choice: Ivy Tech Sellersburg – Black & White Photography, Body Landscape – Tresa Megenity
  • Judge’s Choice: UofL – Online Advertising and Promotion Campaign, Jagger’s & Bubba’s 33 PR box Idea – Madeleine Lubbert, Ella Cornett, Alex Payton and Jasmine Fondrisi
  • Judge’s Choice – Ivy Tech Sellersburg – Poster, Social Cause Poster – Isaiah Ball
  • Judge’s Choice – Ivy Tech Sellersburg – Color Photography, Studio Portrait – Luke Garcia

Gold-Level Student Award Winners

  • Ivy Tech Sellersburg – Black & White Photography, Light Identity – Luke Garcia
  • Ivy Tech Sellersburg – Color Photography, Studio Portrait – Luke Garcia
  • Ivy Tech Sellersburg – Cinematography, Creator vs. Creation – Aidan Mabe

Silver-Level Student Award Winners

  • JCTC – Packaging, Skipworth Buttonbush Packaging – Christina Skipworth
  • JCTC – Packaging, Cleland Girl Beer Packaging – Emily Cleland
  • Ivy Tech Sellersburg – Poster, Social Cause Poster – Isaiah Ball
  • UofL – Social Media Campaign, College Day at Churchill Downs – Jacey Wells, Raegan Meguiar, Nina Sims, Lauren Cassady, Laren Hines, and Braden Reigel
  • UofL – Online Advertising and Promotion Campaign, Jagger’s & Bubba’s 33 PR box Idea – Madeleine Lubbert, Ella Cornett, Alex Payton and Jasmine Fondrisi
  • Ivy Tech Sellersburg – Black & White Photography, Feeling – Luke Garcia
  • Ivy Tech Sellersburg – Black & White Photography, Destination – Tresa Megenity
  • Ivy Tech Sellersburg – Cinematography, Beach Barbara – Bob Mackowiak