AAF-Louisville Presents 2018 ADDY Awards at 44th Annual Gala
Feb 23, 2018
American Advertising Federation – Louisville Presents 2018 ADDY Awards at 44th Annual Gala
22 local companies and schools recognized at AAF – Louisville’s premier annual creative competition
Louisville, Ky. (February 23, 2018) – For the 44th consecutive year, Louisville advertising and marketing professionals gathered tonight to recognize the best in the business at the 2018 Inaugural ADDY Awards. Formerly named the Louie Awards, “The ADDYs” is the American Advertising Federation – Louisville’s premier creative competition. Hosted at the historic Henry Clay in downtown Louisville, twenty-two local companies, agencies, and schools received awards in recognition of their outstanding creative work in the areas of advertising and marketing.
This is the first year the event is being held under the new name The ADDY Awards, a change the organization made to ensure the local award name was consistent with the district and national level awards. The ADDYs are awarded in two categories – Gold and Silver. There are also special categories including The People’s Choice Award which is determined on the night of the gala. Winning an ADDY is the first step in the three-tiered American Advertising Awards process. The second step is the District 5 competition, with winners competing against other advertising clubs in Kentucky, Ohio and West Virginia. District winners will be eligible to move to the third tier of the competition for a chance to be recognized on a national level.
“The ADDYs provide talented local advertisers an opportunity to showcase their best work, and Louisville continues to raise the bar each year,” said Lauren Beckley, Executive Director of AAF-Louisville. “This is my first year helping with this event and I have been blown away with the ground-breaking, innovative, and top-notch entries.”
Judging for the ADDYs is a two-step process. The digital portion of the competition was judged remotely, and the remaining entries were judged in-person at The Kentucky Center for the Arts in Louisville. This year’s judges included: Dale Addy, DNA Creative, Trish Loftis, Catapult Marketing, Matt Georgi, CVR, Japhia Olson, Mint Design, Shannon Carrus, Who is Carrus, Jon Leon, HDZG, and Karl Bastian, PB&J.
2018 ADDY Award Winners
Special ADDY Award Winners
Best in Show: Scoppechio – el Jimador Tequila Day of the Dead (Internet Commercial)
Judges Choice: Atria Senior Living – Atria StoryWise Box Set (Specialty Advertising – Other Merchandise)
Judges Choice: Kindred Healthcare – Kindred Healthcare: Better Half 60, Regional/National Television Commercial
Judges Choice: Paste – Vendome Brand Essence (Audio/Video Sales Presentation)
The People’s Choice Award: To be announced at the 44th Annual ADDY Awards Gala
Gold-Level ADDY Award Winners
Atria Senior Living – Atria StoryWise Box Set (Specialty Advertising – Other Merchandise)
Atria Senior Living – Atria StoryWise Campaign (Integrated Advertising Campaign – Regional/National – Consumer)
Atria Senior Living – Said No Older Person Ever Campaign (Integrated Advertising Campaign – Regional/National – Consumer)
Fieldtrip – Parlour Pizza Box (Packaging)
Fieldtrip – Heine Brothers’ Van Wrap (Public Transit Ad, Exterior)
Kindred Healthcare – Kindred Healthcare: Better Half 60 (Regional/National Television Commercial)
Kindred Healthcare – Kindred Healthcare Honorable Man 60 (Regional/National Television Commercial)
Kindred Healthcare – Kindred Healthcare Honorable Man 30 (Regional/National Television Commercial)
Kindred Healthcare – Kindred Healthcare – Changes 30 (Regional/National Television Commercial)
Mightily, LLC – Rocky’s Poster Campaign (Poster Campaign)
Mightily, LLC – Buckhead Bathroom Poster Campaign (Poster Campaign)
Mightily, LLC – Mightily Grace with Strength Poster (Illustration)
Mightily, LLC – Louisville Ballet Egg Poster (Branded Content & Entertainment – Any print medium)
Mightily, LLC – Data Strategy B-B Magazine Campaign (Magazine Self-Promotion Campaign)
MOHO Creative – The Academies of Louisville (Logo Design)
Paste – RIOWEST Infographic (Infographic)
Paste – Vendome Brand Essence (Audio/Video Sales Presentation)
Red7e – Agency Lego Mailer, (Copywriting)
Red7e – Kentucky Wine Sweetness Scale Kit (Sales Kit or Product Information Sheets)
Red7e – Lego Holiday Mailer (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
Red7e – Kentucky Wine Airport Videoboard (Out-Of-Home, Interior Site)
Scoppechio – el Jimador Tequila Day of the Dead (Internet Commercial)
Scoppechio & Civitas Now – KY Tourism MegaViewer (Out-Of-Home Installation)
The Southern Baptist Theological Seminary – Here We Stand (Conference Booklet, Card, Invitation or Announcement)
Vivid Impact – Fall Day at the Downs (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
Silver-Level ADDY Award Winners
Bisig Impact Group – Hagyard Pharmacy Branding (Photography Campaign)
Chronicle Cinema – It’s Our Time (Public Service Television Commercial)
Current360 – Vogt Packaged Ice (Branded Content & Entertainment – Non-Broadcast)
Fieldtrip – NSCF Brand Identity (Public Service Direct Marketing & Specialty Advertising)
Fieldtrip – Fieldtrip Banner Wall (Advertising Industry Self-Promotion Ambient Media)
Fieldtrip – NSCF Brand Identity (Logo Design)
Fieldtrip – Whayne Agriculture Campaign (Outdoor Board)
Fieldtrip – GE States Seal (Logo Design)
Fieldtrip – Whayne Contractor Campaign (Outdoor Board)
Kindred Healthcare – Kindred Healthcare – Better Half 30 (Regional/National Television Commercial)
Kindred Healthcare – Kindred Healthcare Mom Strong 30 (Regional/National Television Commercial)
Kindred Healthcare – Kindred Healthcare – Mom Strong 60 (Regional/National Television Commercial)
Kindred Healthcare – Kindred Healthcare – Changes 60 (Regional/National Television Commercial)
Kindred Healthcare – Hive Branding Environmental Design (Logo Design)
LEAP Agency – Logic+Magic Magazine (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
Mightily, LLC – Commonwealth Skull Poster (Public Service Out-Of-Home)
Mightily, LLC – HOTI Bus Shelter Campaign (Public Service Out-Of-Home)
Mightily, LLC – Buckhead Download Poster (Poster)
Mightily, LLC – Commonwealth Heart Poster (Public Service Out-Of-Home)
Mightily, LLC – Commonwealth Shakespeare Campaign (Public Service Out-Of-Home)
Mightily, LLC – ISPA Conference Trailblazers Guide (Card, Invitation or Announcement)
Mightily, LLC – Mightily Christmas Card (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
Mightily, LLC – Ballet Toys Are Us Window Cling (Public Service Poster)
Mightily, LLC – Shakespeare Ad Campaign (Public Service Out-Of-Home)
Mightily, LLC – Mightily Grace with Strength Poster (Poster)
Mightily, LLC – Commonwealth Poison Poster (Public Service Out-Of-Home)
Mightily, LLC – Louisville Ballet Egg Poster (Poster)
Norton Healthcare Marketing and Communications – Bike to Beat Cancer jersey (Specialty Advertising – Apparel)
OOHology – Fana Jewelry, Web & Social Photos (Photography Campaign)
OOHology – OOHology New Brand Guidelines (Advertising Industry Self-Promotion Brand Elements)
OOHology – OOHology Website Re-Brand (Advertising Industry Self-Promotion Online/Interactive)
Paste – Family Scholar House Annual Report (Public Service Annual Report)
Paste – O.Z. Tyler Brand Essence (Audio/Video Sales Presentation)
Paste – Family Scholar House Annual Report (Direct Mail)
Paste – Manta – Digital Love (Regional/National Radio Commercial :30 Seconds or Less)
Red7e – Kentucky Center Integrated Campaign (Integrated Advertising Campaign – Local – Consumer)
Red7e – Underwater Smoking (Regional/National Television Commercial)
Red7e – Red7e Creative Juice (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
Red7e – Drive Sober Holiday Campaign (Integrated Advertising Campaign – Regional/National – Consumer)
Red7e – ResCare HomeCare Recruitment Site (Out-Of-Home Campaign)
Red7e, Polar Plunge Integrated Campaign, (Integrated Media Public Service Campaign)
Renaissance Creative Group, LLC – YVPRC Pride Peace Prevention Swag (Specialty Advertising – Apparel)
Renaissance Creative Group, LLC – YVPRC Spoken Word (Local Television Commercial Campaign)
Renaissance Creative Group, LLC – YVPRC / Pride Peace Prevention (Out-Of-Home Campaign)
Scoppechio – Longhorn Wifi Door Signage (Point of Purchase – Counter Top)
Scoppechio – el Jimador Tequila Day of the Dead (Online/Interactive Campaign)
Sheehy & Associates – Game Restaurant “Predator” (Local Radio Commercial :30 Seconds or Less)
Sheehy & Associates – Game Restaurant Radio Campaign (Local Radio Commercial Campaign)
Vidionix – Dracula (Local Television Commercial :30 Seconds)
Vidionix – Santaland Diaries (Local Television Commercial :30 Seconds)
Vidionix – Woodford Reserve VR Case Study (Advertising Industry Self-Promotion Film/Video/Sound)
Vimarc – Coaster Collection (Specialty Advertising – Other Merchandise)
Vimarc – Wall Installation & Projection (Branded Content & Entertainment – Non-Broadcast)
Vimarc – Fur is So In (Poster)
Vimarc – A Little Town (Magazine Advertising Campaign)
Vimarc – Come Together (Branded Content & Entertainment – Non-Broadcast)
Vivid Impact – Grote Guardian Light Display (Point of Purchase – Counter Top)
Zimmer-Design Inc. – Warpigs Brewing USA Packaging (Packaging Campaign)
Zimmer-Design Inc. – Noon Whistle Brewing Variant Cans (Packaging Campaign)
Zimmer-Design Inc. – Zimmer-Design Branding & Bus. Cards (Advertising Industry Self-Promotion Brand Elements)
Additional Award Winners
The One That Got Away: Mightily, LLC – American Founders Bank
Culturally Legit: Renaissance Creative Group, LLC – YVPRC Spoken Word Hannah
The following companies and schools received ADDY Awards: Atria Senior Living, Bisig Impact Group, Chronicle Cinema, Current360, Fieldtrip, Kindred Healthcare, LEAP Agency, Mightily, MOHO Creative, Norton Healthcare Marketing and Communications, OOHology, Paste, Red7e, Renaissance Creative Group, Scoppechio, Sheehy & Associates, Southern Baptist Theological Seminary, Vidionix, Vimarc, Vivid Impact and Zimmer-Design Inc.