Creative Director

Creative Director


El Toro

Full-Time

JOB SUMMARY

One of the most well-known tech companies in Louisville Kentucky is on the hunt for an experienced creative director who will help lift our brand to new heights.

 

JOB DESCRIPTION

One of the most well-known tech companies in Louisville Kentucky is on the hunt for an experienced creative director who will help lift our brand to new heights. El Toro is a leading technology company that provides a patented suite of innovative digital advertising tools to clients across a wide variety of industries.

Our ideal candidate has relevant experience in digital advertising and/or digital advertising technologies. They will manage all creative executions across all brands/entities of the company. Responsible for working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. This person will plan advertising, oversee the creative process and give guidance to the creative people that work under them.

OBJECTIVES:
  • Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral.
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
  • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
  • Analyze brand tracking, market trends, consumer needs, and the competitive landscape.

DAILY & MONTHLY RESPONSIBILITIES:
  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments.
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
  • Present, or oversee presentation of final concepts, and obtain approvals for deliverables.

SKILLS & QUALIFICATIONS:
  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting.
  • Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget.
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print.
  • Proven experience with concept development.
  • Highly skilled with leading a team of creative talent.
  • Strong creative vision with an understanding of business objectives.

PREFERRED QUALIFICATIONS:
  • Master’s degree in marketing or business.
  • Prior experience with copywriting, design, or production.
  • Prior project management experience, with a focus on creative direction.



Apply Link: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=358fbe16-41be-48ea-9a2b-a89d19679580&ccId=168063895679_266&jobId=338241&source=CC2&lang=en_US