Creative Director

Creative Director

El Toro



One of the most well-known tech companies in Louisville Kentucky is on the hunt for an experienced creative director who will help lift our brand to new heights.



One of the most well-known tech companies in Louisville Kentucky is on the hunt for an experienced creative director who will help lift our brand to new heights. El Toro is a leading technology company that provides a patented suite of innovative digital advertising tools to clients across a wide variety of industries.

Our ideal candidate has relevant experience in digital advertising and/or digital advertising technologies. They will manage all creative executions across all brands/entities of the company. Responsible for working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. This person will plan advertising, oversee the creative process and give guidance to the creative people that work under them.

  • Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral.
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
  • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
  • Analyze brand tracking, market trends, consumer needs, and the competitive landscape.

  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.
  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments.
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
  • Present, or oversee presentation of final concepts, and obtain approvals for deliverables.

  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting.
  • Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget.
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print.
  • Proven experience with concept development.
  • Highly skilled with leading a team of creative talent.
  • Strong creative vision with an understanding of business objectives.

  • Master’s degree in marketing or business.
  • Prior experience with copywriting, design, or production.
  • Prior project management experience, with a focus on creative direction.

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