Data Journalist / Storyteller

Data Journalist / Storyteller

Dealer Trade Network



We seek a skilled Data Journalist / Storyteller to create captivating narratives and interactive visualizations that bring market trends in the automotive industry to life.



Dealer Trade Network is a Louisville-based organization that provides inventory solutions to new car dealers. We’ve formalized the new car wholesale trading market, digitizing transactions and technologies that assist with inventory efficiency optimization for their floor plans. Our proprietary solutions make it easier and more convenient for dealerships to wholesale inventory nationwide.

We are seeking a skilled Data Journalist / Storyteller to create captivating narratives and interactive visualizations that bring market trends in the automotive industry to life. This role requires experience in data journalism, exceptional writing skills, and proficiency in SQL and data visualization tools. Join our team and transform complex data into engaging stories that inform and captivate our audience.

Job Purpose:
The Data Journalist/Storyteller will utilize data journalism and storytelling techniques to create interactive stories and visualizations that effectively communicate market trends in the automotive industry and other analyses. The Data Journalist / Storyteller will work collaboratively with subject matter experts, employ technical data analysis and visualization skills, and leverage their passion for storytelling to engage and inform the audience. The goal is to present complex data in an intuitive, accessible, and visually compellingly, ultimately bringing data-driven narratives to life.

Tasks & Responsibilities:
  • Bring complex, timely stories to life through data visualization that is intuitive, accessible, and eye-catching:
  • Develop engaging and interactive data visualizations to enhance storytelling and effectively communicate complex concepts.
  • Ensure data visualizations are user-friendly, intuitive, and accessible to a wide range of readers.
  • Provide exceptional writing skills to coalesce nascent ideas into a compelling narrative:
  • Collaborate with subject matter experts to gather information and insights.
  • Craft well-written and engaging narratives that synthesize data analysis and subject matter expertise into compelling stories.
  • Edit and refine written content to ensure clarity, coherence, and coherence.
  • Utilize technical skills, especially in SQL, to browse, aggregate, and organize data sets and prototype visualizations:
  • Apply SQL skills to extract, manipulate, and analyze data from various sources and databases.
  • Aggregate and organize data to identify relevant trends, patterns, and insights.
  • Prototype visualizations using data analysis tools to iterate and refine data storytelling approaches.
  • Expertise in low-code visualization tools (e.g., Flourish, Datawrapper) or custom visualization libraries (e.g., D3):
  • Utilize low-code visualization tools like Flourish or Datawrapper to create visually appealing and interactive data visualizations.
  • Leverage expertise in custom visualization libraries like D3 or JavaScript-based tools to develop advanced and tailored visualizations.
  • Explore innovative and creative data visualization approaches to enhance storytelling's impact.
  • Become an expert in automotive industry retail sales (specific experience beneficial but not required):
  • Conduct in-depth research on automotive industry retail sales, including trends, market dynamics, and key performance indicators.
  • Develop a deep understanding of the automotive industry landscape, customer behavior, and sales metrics.
  • Apply domain knowledge to create data-driven stories specifically focused on automotive industry retail sales.
  • Passion for data visualization and storytelling:
  • Stay current with the latest trends, best practices, and emerging data visualization and storytelling technologies.
  • Continuously explore new techniques, tools, and approaches to enhance data storytelling capabilities.
  • Maintain a strong enthusiasm and passion for leveraging data visualization to communicate complex information effectively.
  • Embrace cross-functional expertise and collaboration:
  • Work collaboratively with data engineering, data analysis, data science, design, product, and journalism teams to gather insights and inputs for data storytelling.
  • Appreciate and integrate cross-functional expertise to craft meaningful data stories that leverage real-world data.
  • Collaborate effectively in a multidisciplinary team environment to deliver high-quality data-driven narratives.

Special Skills:
  • Data Analysis: Proficiency in SQL or other relevant data analysis tools to browse, manipulate, and analyze complex datasets.
  • Data Visualization: Experience creating visually appealing and interactive data visualizations using low-code visualization tools.
  • Storytelling: Exceptional writing skills to craft compelling narratives that synthesize data insights and subject matter expertise into engaging stories.
  • Research: Ability to conduct thorough research on industry trends, market dynamics, and specific domains such as automotive industry retail sales.
  • Communication: Strong verbal and written communication skills to effectively present and communicate data-driven stories to diverse audiences.
  • Collaboration: Experience working in cross-functional teams, collaborating with data analysts, engineers, product managers, and other key players to leverage their expertise and create impactful data stories.
  • Technical Aptitude: Adaptability to learn and work with various data analysis and visualization tools and stay updated with advancements in data storytelling techniques.
  • Attention to Detail: Strong attention to detail to ensure accuracy and data integrity in data analysis, visualization, and written content.
  • Creativity: Ability to think creatively and find innovative ways to present data visually and tell compelling stories.
  • Time Management: Effective organizational and time management skills to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Problem-Solving: Strong analytical and problem-solving skills to derive meaningful insights from complex data and translate them into actionable narratives.

  • A portfolio of previous work samples is required.
  • Experience working on data-driven projects in a newsroom, academic, or research setting.
  • Proficiency with Microsoft Office and Data Visualization systems such as Microsoft Power BI or Tableau.
  • Experience turning data analysis into information graphics.
  • Experience doing geographic data analysis.

Bachelor's degree in marketing, Communications/Media, Journalism, English, or related

  • 100% Company-Paid Benefits for the Employee
  • Health Insurance w/ HSA option
  • Dental
  • Vision
  • Basic Life $25K Policy

Additional benefits:
  • (7) Seven Company-Paid Holidays
  • (2) Two weeks of PTO
  • Employee Referral Program
  • Employee Assistance Program (EAP)

Company Culture:
Dealer Trade Network has been in business for almost 20 years. We have enjoyed providing a fun environment where employees can work in a relaxed workplace while they go about their work. We're growing and adding a lot of new talent to the team, which is organically changing the organization and its overall culture to accommodate the needs and wants of our team members.

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