Digital Content Producer

Digital Content Producer




WHAS11, the TEGNA-owned ABC affiliate in Louisville, is searching for an ambitious and creative Digital Content Producer who thrives in a fast-paced news environment and has an audience-first approach to writing, producing and distributing local news content.



Our digital producers monitor digital audience trends to identify and write engaging local news content that broadens our audience. They are responsible for curating quality content and overseeing the audience experience across all WHAS11 website, mobile, app, streaming and social media platforms. They work as part of the larger content team to break news and tell great stories in a 24/7 news environment.

Digital Content Producers are leaders in our newsroom who aggressively cover breaking and developing stories through a filter of strong news judgment. Digital Content Producers also have an eye for the stories that will drive our KPIs and know how to win the day, every day.

Louisville is a competitive market with a busy news cycle. Here you will have the chance to contribute to coverage that includes the Kentucky Derby, Thunder Over Louisville, bourbon industry, University of Louisville and University of Kentucky athletics, economic development, and just about everything in between.

This individual will report to the Director of Digital Content. The successful candidate is a strong writer with solid digital experience and news judgment. Qualified candidates will have experience posting stories to digital-mobile-social platforms, working knowledge of online CMS software, familiarity with digital metrics and KPIs, video and photo editing skills.


  • Produce digital first, engaging storytelling through articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.
  • Focus on accuracy and balance in digital articles and social content through copy editing.
  • Engage in social listening: monitor social chatter and track trending stories via Taboola, SocialNewsDesk, Google Trends and our social platforms.
  • Aggressively cover breaking news for digital/social platforms through breaking news push alerts, live streams, social posts and web articles.
  • Use digital and social analytics to inform editorial decisions.
  • Curate the WHAS11 homepage and app.
  • Assist reporters and anchors in the creation of digital stories.
  • Report digital technical issues and follow-through on resolution.
  • Communicate with the newsroom and take ownership of all news that comes into the building during your shift.
  • Implement best practices on WHAS11 digital and social platforms.
  • Ensure newsroom upholds journalistic integrity across all platforms.
  • Give the digital update in editorial meetings and pitch reporter stories.


  • BA/BS in journalism, communications and/or equivalent experience in the field
  • 1-2 years experience working as a digital producer or journalist in a professional setting
  • Strong communication and organizational skills and the ability to work under constant time pressure and meet deadlines
  • Ability to calmly handle live, breaking news situations and rapidly changing coverage
  • Strong news and editorial judgment, and an understanding of the tenets of professional journalism
  • Strong knowledge of AP style, copy editing and SEO best practices
  • Experience with CMS, photo and video-editing systems preferred
  • The ability to write in an exciting, captivating and conversational tone is preferred
  • Experience creating and managing content on social media platforms, including Instagram, Twitter and Facebook
  • An aptitude for creating and packaging engaging, audience-driven content
  • Knowledge of how to interpret and use digital analytics is a plus
  • Knowledge of ENPS, Edius, Canva is a plus
  • Ability to work various shifts, including mornings, nights and weekends, from time-to-time


  • TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
  • TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
  • Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
  • Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.
  • TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email

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