Digital Marketing Analyst
The Digital Marketing Analyst supports the Marketing department by reporting on performance and analyzing behavior across all online properties for LEAP Group's four agencies. Google Analytics, SEMRush, NinjaCat, and Hubspot experience preferred.
JOB DESCRIPTIONLocation: Louisville, KY
Employment: Full Time
LEAP Group is an independent network of wholly owned agencies. At LEAP Group, we share a common culture, POV and values that make it easy for us to work together and create great work for our clients. Through an integrated approach of human understanding, communication and technology, we create authentic experiences.
LEAP Group's consumer-centric, data-driven approach creates a seamless journey for customers across all digital, physical and virtual touch points. Our "Market Less. Matter More." point of view means we partner with brands to guide an informed strategy that truly makes them matter more to their audiences.
LEAP Group is comprised of LEAP Agency, a full-service digital agency; LEAP Matter, a branding + design agency; LEAP Amp, a media + amplification agency; and LEAP Spark, a flexible production agency.
Our agency network offers a full range of digital services including:
Analytics + Insight
Strategy + Planning
Creative + UX
Paid + Organic Search
Digital Campaigns + Integrated Marketing
Digital Film + Motion Graphics
The Digital Marketing Analyst is a valued team member who will support our Internal Marketing department as part of the dynamic and collaborative digital services department. This role will support the Group network and all its agencies.
The individual should have a passion for data and analytics, as well as the ability to pick up new systems, methods or processes, and quickly gain efficiency.
This position will assist the Marketing Manager in the synthesis of search engine optimization, paid media channel performance and website behavior. Common tasks include data collection, identification of trends, data management, campaign tracking, scroll tracking, heatmapping, A/B testing, assist with lead tracking and scoring with HubSpot, list management, analysis of competitors, and creation of client-facing reports.
Strong communication and interpersonal skills
Highly organized with attention to detail
Ability to work independently and make well thought out decisions
Active user of Facebook, Instagram, YouTube, Pinterest, LinkedIn preferred
Knowledge of SEO preferred
Proficiency in Microsoft Office Suite (particularly, Word, Excel, and PowerPoint)
Desire to work in a fast-paced, agency environment
HubSpot Certifications preferred
Knowledge of Google Analytics preferred
Knowledge of SEMrush preferred
Knowledge of NinjaCat preferred
Google Analytics Individual Qualification
Experience with business pages and paid social content on media channels
If interested, please complete the online application and send a copy of your resume to Rashmi Hurst (firstname.lastname@example.org).
Apply Link: https://www.leapagency.com/careers/details/1690440
Email Resume: email@example.com