Digital Marketing Coordinator
UofL's Online Learning Team seeks someone to provide strategic and tactical advertising and marketing support for online programs at UofL.
JOB DESCRIPTIONThe University of Louisville's Online Learning Team is seeking a digital marketing and communications coordinator who will provide strategic and tactical advertising and marketing support for online programs at UofL.
This individual will be responsible for managing Google Ads pay-per-click campaigns and other digital advertising campaigns, and will analyze performance data, evaluating ROI and reporting on campaign results to the marketing and leadership teams. This person will produce budget estimates and handle campaign allocations to maximize ROI. This person will create, manage and optimize content across digital channels and search engines, and publish marketing content online to engage and convert prospective students. This person will research and report on advertising and marketing trends, industry best practices and benchmarking. This person will create, document and revise marketing, advertising and optimization processes as needed, focusing on increasing efficiencies.
Apply Link: https://www.higheredjobs.com/institution/details.cfm?JobCode=177811818&VIPId=0&aID=7137