Digital Marketing Specialist

Digital Marketing Specialist

Seek Now



Seek Now is looking for a Digital Marketing Specialist to be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns.



Position Summary:
Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns. Ideal candidate has experience leading integrated digital marketing campaigns from concept to execution and partners well with stakeholders and vendors.

Essential Functions and Duties:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and social media advertising campaigns
• Update and maintain website content, powered by WordPress
• Build landing pages for marketing initiatives quickly
• Collaborate with internal teams to create landing pages and optimize user experience
• Present design concepts and specs
• Monitor website traffic and partner with technology team to troubleshoot website issues
• Manage e-commerce for subcontractor network
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights; optimize spend and performance based on those insights
• Brainstorm creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
• Perform other duties as assigned

Knowledge, Skills, and Abilities:
• Ability to use WordPress proficiently
• Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Webtrends)
• Knowledge of key digital marketing methods, including search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, and email marketing
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Working knowledge of Salesforce/Marketing Cloud or similar email marketing campaign tools
• Skilled in analytics and data-driven thinking
• Skilled in staying up to date with the latest trends and best practices in online marketing and measurement
• Ability to prioritize and manage multiple projects

Education and Experience Requirements:
• Bachelor’s Degree in Marketing or a related field preferred; or three (3) or more years of digital marketing experience in lieu of degree
• Proven working experience in digital marketing
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in identifying target audiences and developing engaging and motivating digital campaigns

Benefits and Perks:
Ladder Now offers a great benefits package, which includes health, dental and vision insurance, 401K with company match, paid time off (PTO), short and long-term disability insurance, AD&D insurance, life insurance, and more!

Apply Link:
Email Resume: