Digital Marketing Specialist

Digital Marketing Specialist

LSS Holdings

Full-Time

JOB SUMMARY

LSS Holdings, the parent company of LSS Life Safety Services, Hughes Environmental and Safenetix, is currently seeking a Digital Marketing Specialist to aid in our continued growth.

 

JOB DESCRIPTION

Potential opportunity to work remote:

Desired Traits of the Individual in the Position.

The Digital Marketing Specialist will be a key member of the marketing team, who will report to the Director of Marketing. The individual who fills this role should possess the following traits:

A focused team player committed to staying abreast of changing technologies and their use in marketing and advertising, Deadline-driven with a record of producing effective digital marketing campaigns that capitalize on a company’s brand. Creative individual with the ability to design attractive marketing and promotion materials and demonstrated ability to carry out multiple tasks simultaneously.

Responsibilities:
  • Manage PPC, SEM, social media advertisement for digital marketing campaigns.
  • Develop and audit SEO and SEM strategies that drive traffic and increase conversion.
  • Optimize ROI for paid leads and customer acquisition through geo-targeting, re-targeting and developing onboarding strategies with clients.
  • Manage bidding strategies and optimization of PPC on search engines like Google, Bing and Yahoo.
  • Write and create ads for SEM and social media marketing campaigns.
  • Increase organic search results using keywords and SEO.
  • Analyze PPC, SEM, and paid social media marketing performance, and deliver reports with actionable plans.
  • Conduct keyword research for campaign ads, websites, landing pages and social media to boost SEO performance.
  • May design and develop blogs containing information regarding passive fire protection and industrial cleaning services.
  • Collaborate with the marketing team to create branded content.
  • Write original content to improve SEO performance.
  • Process leads generated for follow-up from direct mail and email drip campaigns.
  • May assist in developing materials for sales presentations to clients, facility management groups, and other organizations to provide education regarding codes, and to promote LSS and Hughes Environmental.
  • Other duties as assigned.

Qualifications/Requirements:
  • 2-3 years of experience in digital marketing and email campaigns
  • Demonstrated proficiency in Facebook Ads Manager, Google Adwords and Google Analytics
  • Certification in Google Adwords and Google Analytics desirable
  • Graphic design skills and some knowledge of design for print advertising and direct mail
  • Knowledge and skill in website development: CMS, HTML, CSS, Yoast SEO
  • Experience using WordPress sites
  • Experience using Hubspot
  • Experience with Relational Database software
  • Experience with email campaign marketing software and principles
  • Bachelor’s degree in Marketing, Communications, or Business preferred; experience may be considered in lieu of a college degree

Benefits:

Medical insurance available. Employer pays a percentage of employees’ premium and matches percentage of employee’s contribution to a Health Savings Account.

Dental and vision insurance available

Free life insurance available

Paid Time Off (PTO)

Paid Holidays

401K with company matching up to 4
Apply Link: https://secure2.entertimeonline.com/ta/LSS.careers?CareersSearch
Email Resume: hr@lifesafetyservices.com