Digital Media Manager

Digital Media Manager




WLKY is looking for an experienced multi-platform journalist to execute our station’s digital strategy and multimedia content initiatives for both current and future platforms.



The Digital Media Manager is responsible for overall management and direction for all digital content efforts of our mobile, website and social media content efforts along with developing platforms. The Digital Media Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the News Director and by working closely with the digital content staff, fellow newsroom managers, promotion and sales. You will be responsible for creating and organizing unique, interesting and dynamic content for all digital platforms. You will be responsible for working with our news crews, producers and assignment editors to assign and produce content every day. You will be responsible for relaying to producers the content that is available on our digital platforms. The ideal candidate will also have working knowledge of digital technology as well as strong writing and editorial skills.

Job Responsibilities:

Managing online content and operations. This includes selecting and writing material for all of our digital platforms.
Develops and guides execution of strategies to meet digital KPI goals.
Creatively develops unique content, event coverage and project ideas for web, mobile and social media.
Brings consistent sense of urgency, immediacy and real-time strategies to digital news content and project development.
Works to develop content during breaking news.
Works closely with the digital editors, news crews and producers coordinating and producing content for digital platforms and television..
Takes an active role in daily editorial meetings. The goal is to lay the groundwork for a consistent multi-platform workflow that ensures strong unique content.
Works closely with News Director to refine digital workflow.
Coordinates consistent training of web & news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors.
Staff leader in leveraging social networks like Facebook, Twitter and Google+ to provide superior coverage and marketing of news. Works closely with marketing to prioritize the growth of customers on Facebook and email, and the interaction with them.
Key innovator of digital projects involving news, sales and creative services departments aimed at creating strong revenue-generating content and projects.
Works daily with creative services to identify opportunities to leverage marketing tactics that support the digital strategy.
Interfaces with Executive Digital Media Managers (Editorial Operations, Product Innovation) and other HTV digital managers on small, medium and large scale news and content projects.
Directs staff on best practices to optimize content areas of home web and mobile platforms.
Identifies videos with viral potential for syndication partners like YouTube, Yahoo, AOL, MSN, etc.
Regularly communicates pertinent metrics (i.e. Google Analytics, comScore) concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to hourly and daily tactics based off daily Google Analytics and Newsbeat.
Builds or is able to dimension the build of web initiatives; working knowledge of HTML needed.
Uses working knowledge of SEO and tactics to improve traffic generation from search.

Experience Requirements:

Must have at least three years of experience as an editor for a news website.
Equivalent military experience will be considered

Qualifications Requirements:

Must have working knowledge of digital technology.


College Degree in Journalism or related field
Military training from Defense Information School (DINFOS) with related experience will be considered
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