Marketing Coordinator

Marketing Coordinator

Liquor Barn and Party Mart



The objective of this position is to assist the Director of Marketing in implementing marketing strategies to increase brand awareness, develop brand loyalty, gain foot-traffic and increase customer sales base and satisfaction.



Major Responsibilities
• Assist in collaborating with the marketing director, merchants, and vendors to coordinate, plan, manage, promote, and implement in-store promotions, tastings, activations, and off-site activations to support sales across 17 retail locations in Kentucky.
• Assist with day to day marketing administrative tasks, including but not limited to weekly reporting, inventory management, and invoicing.
• Assist with the production and distribution of e-newsletters and direct mailings.
• Assist in the development and execution of digital and social media content.
• Assist in developing and maintaining key relationships with vendors.
• Assist in managing internal and external marketing calendars.
• Assist in managing offers and promotions.
• Assist in managing web listing such as Google and Yelp.
• Manage blogs post to LBPM website.
• Employ applications such as WordPress, Mailchimp, Cognito Forms and Eventbrite.
• Assist in promotion and planning of activations and sponsorships.
• Collaborate with regional coordinators to realize in-store activations.
• Provide coordination and project management to ensure event and activation success.
• Coordinate, manage and implement event needs including but not limited to invitations, correspondence, signage, staffing, scheduling.
• Coordinate event social media promotion and coverage.
• Serve as the internal and external coordinator, host and point of contact for all in-store and off-site events.
• Source, negotiate, contract and manage vendors as required for events.
• Track, manage and report ROI on events.
• Serve as host and head brand ambassador for LBPM and all its commodities.

• Bachelor's degree
• Minimum 3 years in marketing, field marketing, corporate hospitality or event planning and management
• Detail-oriented, deadline focused and budget conscious with strong project management and time management skills
• Proven ability to manage deadlines in a fast-paced, high-growth environment and comfortable with last-minute changes
• Ability to multi-task and handle multiple projects simultaneously in challenging environments
• Self-starter who can thrive in an unstructured and collaborative team environment
• Motivated 'can-do' attitude, and results-oriented
• Experience with social media platforms
• Experience with WordPress
• Proficiency in Microsoft Office
• Excellent interpersonal skills, polished and professional
• Required to work occasional nights, holidays and weekends during events
• May be required to travel to stores throughout Kentucky
• Must have a valid driver’s license
• Ability to lift of 40-50 pounds

Starting Salary
$35K to $45K based on experience

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