Marketing Manager

Marketing Manager


Louisville Zoo

Full-Time

JOB SUMMARY

The Marketing Manager manages the marketing functions for a department, including fundraising, contributions, donations, advertising, public relations, group sales, membership, and special events.

 

JOB DESCRIPTION

Examples of Duties

UNDER GENERAL DIRECTION
Assists in budget preparation and monitors and controls expenditures
Interprets and renders decisions regarding regulations, policies and procedures
Evaluates and monitors programs for effectiveness and recommends modifications and improvements
Attends meetings and represents the department to the public to provide information and answer questions concerning programs, projects and activities
Manages the marketing and corporate sponsorship campaign functions for a department
Develops marketing and fundraising strategies to achieve funding goals for current and long-range plans
Conducts marketing studies and community assessment projects and directs studies for the development of operational methods and procedures
Designs marketing strategies for short and long-range plans to increase the visibility and viability of the organization
Solicits donations, contributions, support and participation from businesses, foundations, organizations, agencies and groups to promote and implement events and activities
Performs related work

Minimum Requirements

Bachelor's degree – Advertising, Business Administration, Communications, Education, Marketing, Public Administration, Public Relations, or related field

WORK EXPERIENCE
Four years of marketing, fundraising, public relations, or development experience, including two years of supervisory experience

EQUIVALENCY
An equivalent combination of education and experience may be substituted

OTHER MINIMUM REQUIREMENTS
Must be on 24 hour call

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS
Meets regular and punctual attendance standards and any special needs of the position as determined by management, including mandatory overtime and performing related work

Supplemental Information

DESIRABLES
Management of Contract and Vendor relationships
Experience in development and implementation of strategic, business, master and collections plans
Ability to use the best and most current tools to further build the Zoo brand and the Zoo’s value proposition to maintain and build audience and advocacy
Ability to develop a variety of communication needs, including but not limited to: membership acquisition, renewal campaigns, fundraising campaign materials and messaging

Application Deadline
May 6, 2021, 11:59 PM Eastern

Apply Link: https://www.governmentjobs.com/careers/louisvilleky/jobs/3051883/marketing-manager/apply?keywords=Zoo&pagetype=jobOpportunitiesJobs