Marketing Project Coordinator

Marketing Project Coordinator

Planet Fitness / Hi-Cotton Hospitality



The Marketing Project Coordinator will be responsible for assisting the Marketing Director with the day-to-day marketing/PR responsibilities for the company’s Planet Fitness clubs as well Hi-Cotton Hospitality restaurants



  • Assist in the development and execution of advertising elements to fulfill year-long promotional calendars.
  • Assist in the development and execution of advertising elements to fulfill media plans for new club/restaurant openings.
  • Coordinate and execute market-level community outreach activities.
  • Represent brands (as needed) at community or employer-based events such as health fairs, charitable walks, on-premise enrollment opportunities, etc.
  • Identify and assist Brand Specialist Manager / Corporate Wellness Director with the development of employer-based wellness relationships.
  • Developing and maintaining a working-level understanding of individual market landscape – competitors, co-op partners, community influencers, major employers, etc.

  • Experience handling multiple contact points and projects.
  • Experience and proficiency in Microsoft Office programs – Outlook, Word, Excel, etc.
  • Ability to communicate clearly and concisely with internal and external teams.
  • Basic copywriting, business writing and business/public speaking skills.
  • Basic understanding of print, video and audio production.
  • Organizational, prioritization and problem-solving skills.
  • Position requires automobile and valid driver’s license for occasional regional travel.
  • 1-3 years’ experience in field/franchisee marketing or PR/marketing agency experience.
  • Ability to work flexible schedule which may entail limited evening and weekend hours.
  • Understanding of traditional, digital and social media placement including planning, execution, and reporting.

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