Marketing Specialist

Marketing Specialist

CPEG, Inc.

Full-Time

JOB SUMMARY

CPEG (Carrier Process Equipment Group) is hiring a Marketing Specialist to join our growing Marketing team. You will be responsible for marketing activities for one or more of the CPEG family of brands (Carrier Vibrating, Heyl Patterson, S. Howes, Sly).

 

JOB DESCRIPTION

Position Summary
The Marketing Specialist's role is to develop, create, and deliver traditional and digital marketing programs to support the growth of CPEG’s brands. Our ideal candidate has familiarity and/or proven experience with B2B marketing and is a creative marketing professional able to develop engaging content to attract and retain customers. You should feel comfortable working independently and collaborating with a cross-functional team to ensure informative insights are collected and translated into effective marketing campaigns.

Responsibilities
  • Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness
  • Develop, execute, and track multi-touch marketing campaigns that generate leads with content such as email marketing, website landing pages, print and digital ads, IP target ads, trade show invitations, direct mail, and drip nurturing campaigns
  • Optimize marketing automation and lead nurturing processes through automation tools, email and online content, events, and social channels
  • Develop and create marketing content such as brochures, emails, eBulletins, and PowerPoint presentations
  • Analyze and report on the performance and efficiency of campaigns
  • Collaborate with other internal teams (e.g. company stakeholders, sales and engineering) to develop and monitor marketing content such as marketing collateral and white papers
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Write, proofread, and edit creative content across different mediums
  • Other relative duties as assigned

Qualifications & Skills
  • Bachelor's degree in business administration, marketing, communications, or a related field
  • 3-5 years of experience in marketing; prior marketing experience with a manufacturer is a plus
  • Strong knowledge of various marketing and analytics tools such as CRM systems (e.g. Zoho), Content Management Systems (WordPress), Google Analytics and PPC management
  • Working knowledge of SEO best practices
  • Proficiency in MS Office
  • Intermediate proficiency in graphics using Adobe Creative Suite/Creative Cloud
  • Strong verbal communication, writing and editing skills with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Self-motivated
  • Ability to travel as necessary (e.g. trade shows and to CPEG companies)

Education & Experience
  • Bachelor's degree in marketing or related field
  • Demonstrated experience working in digital marketing
  • Solid knowledge of website and marketing analytics tools
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Benefits
Employee Stock Ownership Plan (ESOP), Cash Balance Pension Plan, 401(k), Medical, Dental and Vision Insurance, Vacation/Paid Time Off, Bonus Pay


Email Resume: meaton@carriervibrating.com