Media Planner Buyer

Media Planner Buyer

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PriceWeber

Full-Time

JOB SUMMARY

PriceWeber is an agency with a 52-year history of creating landmark advertising for some of the world’s most famous, and most ambitious, clients. We are looking for a media planner/buyer to join our team.

 

JOB DESCRIPTION

Here’s what you’ll do:

• Plan and develop advertising media programs and negotiate and purchase TV, radio, digital, outdoor and print media
• Improve and maintain positive relations with media representatives
• Maintain and update a media database and calendar
• Plan and develop advertising media programs within an assigned group of markets
• Evaluate editorial content, ratings and audience composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Confer with media representatives to evaluate the best placement, and ensure optimum use of budgeted funds
• Gather statistics and prepare a media plan, flowchart and directives to guide the buying process
• Study demographic data and consumer profiles to identify desired target audiences for print, broadcast and online advertising
• Calculate reach and frequency of potential media vehicles
• Maintain all media buys, and be responsible for post-buy results

The ideal person has:

• A bachelor’s degree (required)
• Two to three years of media planning/buying experience
• Strong mathematical abilities (required)
• Microsoft Office experience (preferred), including Outlook, and experience with Strata (preferred)

For consideration, please send a resume and cover letter to HR@priceweber.com.



Email Resume: hr@priceweber.com