Paid Search Manager (CONTRACT)
LEAP GROUP
Full-Time
JOB SUMMARY
This role is responsible for building and executing media programs, including pay-per-click strategies, for clients. This involves finding creative and exciting ways to amplify client content, including strategically planning and placing paid media buys.
JOB DESCRIPTION
LEAP Amp is looking to hire a Paid Search/Media Manager to join our amplification + media agency on a contract basis.Do you have a passion for search and digital marketing and a desire to help clients achieve their goals?
Do you enjoy staying up to date on the latest search engine and pay-per-click industry trends?
Do you want to work with a growing and supportive team?
If so, please read on!
ABOUT THE PAID SEARCH/MEDIA MANAGER
This role is responsible for building and executing media programs, including pay-per-click strategies, for clients. This involves finding creative and exciting ways to amplify client content, including strategically planning and placing paid media buys. This role works closely with our head of Search Engine Marketing to both strategize and execute sophisticated campaigns.
LEAP Amp's goal is to redefine what media means in the agency world. We harness the paid power of social & digital media to drive business results for brands looking to share their story with the world.
Responsibilities include:
Managing, reviewing, and performing daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Managing the creation of large keyword lists.
Providing oversight and managing new paid search and paid media campaigns and aiding in the creation of paid media/search marketing initiatives.
Providing creative copy suggestions and graphical ad templates.
Managing display network placement lists on AdWords and through other contextual advertising platforms.
Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Providing oversight and management of weekly and monthly client reporting for all major metrics, goal tracking, revenue tracking, and other initiatives.
Keeping pace with search engine and pay-per-click industry trends and developments.
Monitoring and evaluating paid search and paid media results and performance.
QUALIFICATIONS
3+ years media management experience, with at least 2 years' experience managing pay-per-click advertising.
Google AdWords certification required.
Bachelor's degree in related field of equivalent work experience preferred.
Strong writing and communication skills.
KEY COMPETENCIES
Passion for search and digital marketing.
Desire to work with clients.
High degree of detail-orientation.
Technological proficiency.
Enthusiasm for social and digital media.
WHY LEAP?
When joining LEAP, you are joining a dedicated and passionate team of professionals. Employees often describe our culture as friendly, collaborative, flexible and fast-paced. Our work environment gives individuals the ability to make an impact with clients and broaden their experience and depth of knowledge in the process. Because we place a high degree of trust in our team, flexibility and autonomy are key.
To learn more about our agencies and work, visit www.leapgroupnetwork.com
COMMITMENT TO DIVERSITY AND INCLUSION
At LEAP Group, we believe our employees are our greatest assets, and included among those employees are many bright and talented individuals. We strive to create a diverse and inclusive culture where the thoughts and ideas of all LEAP Group employees are valued, appreciated, and respected. We are committed to leading by example and to maintaining a fair and inclusive work environment built on mutual respect and integrity. The objective is for all employees to have the opportunity to develop and achieve leadership, innovation, and expertise.
We look forward to reviewing your application!
Apply Link: https://www.applicantpro.com/openings/leapagency/jobs/2274038-577259
Email Resume: cellwanger@leapgroupnetwork.com