Paid Search Specialist

Paid Search Specialist

University of Louisville - Delphi Center



UofL's Online Learning Team is seeking Paid Search Specialist to provide strategic and tactical advertising and marketing support for promoting online degrees and certificates offered at UofL



Minimum Qualifications

Bachelor's degree in related field and three years of related experience. An equivalent combination of education and/or experience may be substituted for the requirements noted. Grade EF

Preferred Qualifications

Experience in higher education and/or online learning marketing and advertising is preferred. Excellent GoogleAds campaign management skills, project and budget management knowledge, copywriting, editing and proofreading skills, and ability to work with diverse teams are essential. Digital marketing certifications (PPC, Analytics, Content, SEM, SEO, Social Media, etc.) are also preferred. Other skills include strategic campaign planning, effective oral/written communications, analytics, optimization and reporting.

Position Description

The University of Louisville's Online Learning Team is seeking a digital marketing coordinator who will provide strategic and tactical advertising and marketing support for promoting online degrees and certificates offered at UofL.

This individual will be responsible for managing Google Ads pay-per-click campaigns and other digital advertising campaigns, and will analyze performance data, evaluating ROI and reporting on campaign results to the marketing and leadership teams. This person will produce budget estimates and handle campaign allocations to maximize ROI. This person will create, manage and optimize content across digital channels and search engines, and publish marketing content online to engage and convert prospective students. This person will research and report on advertising and marketing trends, industry best practices and benchmarking. This person will create, document and revise marketing, advertising and optimization processes as needed, focusing on increasing efficiencies.

This position is located at the Belknap Campus.

Please include a cover letter and 3 professional references with your resume (only one file attachment can be uploaded).

The Delphi Center for Teaching and Learning seeks candidates who value teamwork, customer service and excellence. As a teaching and learning center, the Delphi Center provides direct feedback on a regular basis to all employees through the lens of a growth mindset. We are driven by data, sound processes, and excellence, and we are always seeking and giving feedback on each other's work.

The Delphi Center is committed to creating equitable and inclusive campus environments that accelerate the success of the full range of our students and employees. We believe that employees who feel valued and respected will create policies, programs, practices, research agendas, and services to effectively meet the needs and exceed the expectations of the increasingly diverse student populations we admit and hope to serve. The Delphi Center seeks candidates who have demonstrated capacity to create inclusive work environments, can work effectively on increasingly diverse teams, and will serve the increasingly diverse students we admit and want to attract.

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