Program Director / Media Producer

Program Director / Media Producer




The Program Director/Media Producer role is a full time, exempt position reporting directly to the Chief Executive Officer of WHAS Crusade for Children, creating a variety of content for television, radio, social media, and web use.



Major Responsibilities and Functions:

  • Produce and manage annual 31-hour Crusade weekend telethon, including recruiting and scheduling talent for the Saturday night variety show at the Kentucky Center for the Arts
  • Serve as Crusade photographer and videographer
  • Create Crusade feature stories and other video content for TV/radio/social media/web use
  • Repurpose news packages to short video content for social media purposes
  • Establish a network among Crusade funded agencies throughout Kentucky and Southern Indiana to include geographically diverse stories
  • Establish a network among participating fire departments to highlight their efforts in creative ways
  • Create Crusade promotional spots for TV/radio/social media/web use
  • Assist Vice President of Donor Relations in management of the WHAS Crusade for Children public image
  • Work with Marketing Director to publicize/promote Crusade events
  • Work with Philanthropy Director to broaden donor reach through video
  • Assist with producing, planning and organization of special events
  • Other duties as assigned by CEO


3 Year(s)

Requisite Skills:

  • Proficient in Microsoft Office and related software
  • Excellent written and oral communication skills
  • Ability to produce, shoot, write and edit for video applications
  • Great visual aesthetic judgment
  • Proven ability to interact with the public on multiple levels
  • Self motivated, flexible and able to multitask a varied workload
  • Demonstrated attention to detail and quality
  • Must be flexible and able to deal with occasional varied work hours


  • Bachelor’s Degree in Communications or related area
  • Minimum experience of five years in videography, photography, writing, editing and producing
  • Knowledge of Avid or other comparable non-linear video editing systems
  • Knowledge of HTML and web site publishing

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