Social Media Specialist

Bandy Carroll Hellige

Full-Time

JOB SUMMARY

Louisville public relations agency Bandy Carroll Hellige (bch.com) seeks a Social Media Specialist to plan, manage and evaluate social media activities for clients, in coordination with BCH’s Brand Management team.

JOB DESCRIPTION

Responsibilities:
 Plan and manage social media activities on behalf of clients
 Write and produce proprietary content for social media
 Develop, implement and manage paid social media campaigns, including sponsored
content, promoted posts, ad sets
 Proactively monitor social media communities as well as manage engagement
 Manage and monitor effective benchmarks for measuring the impact of social media
programs, and analyze, review, and report on effectiveness of campaigns
 Regularly provide insights gained from social media monitoring into Brand Management
team, to help them evolve strategies in a timely fashion
 Monitor trends in social media tools, trends and applications
 Follow developments in client industries in order to implement relevant communications
strategies
 Assist in development of social media strategy for clients
 Participating in client or vendor meetings, as assigned
 Manage relationships with outside vendors utilized to support client projects
Qualifications:
 Minimum 2 to 3 years of relevant experience
 In-depth knowledge of applying social media as marketing communications channels,
including managing paid and sponsored content campaigns
 Proficiency in writing in distinctive and appropriate brand voice on behalf of clients
 Strong project management and organizational skills
 Ability to research and process broad and diverse information in order to understand
client’s subject matter and write and produce relevant content
 Ability to effectively communicate information and ideas in written and verbal format,
build and maintain relationships and work in team environment

Email Resume: mkamer@bch.com